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Library/Product/Magic: The Gathering One Ring card
Grade B26 sourcesHIS-01741

Magic: The Gathering One Ring card

Product · 2023

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Post Malone bought the unique One Ring card for a reported $2 million.

Cassius Marsh Sr.

@KingCash_7191 · Jun 5, 2023

You spoke we listened🔥 The bounty for the 1/1 One Ring has officially been raised from the original $150,000 to HALF A MILLION. Yes! $500,000 to anyone who can get their hands on this card & bring it to us🔥 #theonering #mtg #mtgcard #cashcardsunlimited h

73268
Post · @KingCash_7191 on X

Dave & Adam's

@dacardworld · Jun 7, 2023

🚨$1 MILLION BOUNTY 🚨 We are officially announcing our $1 million bounty on the 1/1 The One Ring Card 💰💰 Bounty expires July 17th 2023… Good luck 🙌 http

78375
Post · @dacardworld on X
Clip · TikTok

Dave & Adam's

@dacardworld · Jun 30, 2023

🚨 Breaking News 🚨 The hunt is over! We can confirm that the 1/1 The One Ring has been PULLED! Stay tuned as more details become available.

1.2K123
Post · @dacardworld on X

PSAcard

@PSAcard · Jun 30, 2023

𝙅𝙐𝙎𝙏 𝙂𝙍𝘼𝘿𝙀𝘿 The One Ring is found, authenticated, and now rules them all. https://t

12.9K449
Post · @PSAcard on X

Magic: The Gathering

@wizards_magic · Jun 30, 2023

One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the Darkness bind them. We are thrilled to hear tale of a new Ring-bearer in possession of the serialized 1:1 The One Ring! This journey is finished, but the adventure with #MTGxLOTR's continues!

8.7K313
Post · @wizards_magic on X

MAXimum Cards & Collectibles

@maximumcards · Jun 30, 2023

While the card was not pulled in our store, it was pulled by one of our customers and we are extremely happy for him. We are happy to answer any questions that we can on his behalf, however there are some details the seller can't share as negotiations are currently ongoing.

16722
Post · @maximumcards on X

Brook Trafton

@BrookTrafton · Aug 1, 2023

This is my dream come true, meeting @PostMalone and him buying the One Ring card from me is literally a moment straight out of a fairytale. @PostMalone @wizards_magic you’ve changed my life. Things like this don’t happen to people like me. Forever grateful 🙏 ✨ #mtg #onering

11.8K335
Post · @BrookTrafton on X

MAXimum Cards & Collectibles

@maximumcards · Jun 30, 2023

THE ONE RING HAS BEEN PULLED! We're now able to share that the One Ring was pulled, has been graded by PSA and has a connection to our little store in Whitby! Stay tuned for more! If you're a serious buyer please contact us! #MTG #LordOfTheRings #TheOneRing #thehobby

67858
Post · @maximumcards on X

The Collectibles Guru

@gurucollects · Aug 2, 2023

🚨 BREAKING NEWS 🚨 Post Malone has purchased the Magic the Gathering “The One Ring” trading card for $2,600,000. This is the most expensive MTG card of all-time, crushing the previous record of $800k. h

6.5K215
Post · @gurucollects on X

Face to Face Games

@FaceToFaceGames · Jul 4, 2023

We can now confirm that the collector booster box which contained the One Ring was purchased from Face to Face Games. Congratulations to our happy customer, who would like to remain anonymous at this time. @PlayMTG #MTG #MagicTheGathering #TheOneRing #WotC #LOTR #MTGxLOTR

78717
Post · @FaceToFaceGames on X

Magic: The Gathering

@wizards_magic · May 30, 2023

Would you keep the ring? Elijah Wood. #MTGxLOTR

3.7K69
Post · @wizards_magic on X
Official digital render of the 001/001 One Ring card; it is not a photograph of the printed card.
Wizards of the Coast
𝙅𝙐𝙎𝙏 𝙂𝙍𝘼𝘿𝙀𝘿 The One Ring is found, authenticated, and now rules them all.
@PSAcard on X
One Ring to rule them all, One Ring to find them, One Ring to bring them all and in the Darkness bind them. We are thrilled to hear tale of a new Ring-bearer in possession of the serialized 1:1 The…
@wizards_magic on X

Spread Score

How it works
Reach29Contagion35Breadth30VelocityNo data yetLongevityNo data yet31

Numbers

PSA authentication post on X; single-post lower bound
3.7M
As of Oct 26, 2026 · X · Self-reported · PSA / X
Milestone date
Week of Aug 2, 2023
Jun 16 ’23 to Week of Aug 2, 2023
Platforms
6
Started on Retail
Origin
Seeded
Toys & collectibles

Mechanics

  • Scarcity dropPrimary
  • Variable reward
  • Resale market
  • Underdog
  • Platform jump

How it spread

Trace the origin

Wizards hid a unique Ring in Collector Boosters, and prelaunch bounties reached €2 million. A retail worker pulled it at prerelease. His sale video with Post Malone crossed social media and press; his representative confirmed a $2 million sale.

Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.

Feb ’23AprJunJulAugOctJun ’24Feb ’25SepJun ’26OctWizards of the Coast /…Starts · Jun 16 ’23MilestoneWeek of Aug 2, 2023Wizards of the CoastMar 14 ’23Magic: The Gathering /…May 30 ’23Star City GamesJun 30 ’23Brook TraftonAug 1 ’23Post Malone / The…Aug 18 ’26Open webXRetailPressTikTokYouTube
Open webXRetailPressTikTokYouTube

Timeline (16)

  1. March 2023

    Wizards of the Coast precursor · Mar 14 ’23

    Wizards revealed a unique foil One Ring card hidden in an English-language Collector Booster.[1][2]

    Open the first post ↗

  2. May 2023

    Magic: The Gathering / Elijah Wood precursor · May 30 ’23

    Magic posted a promotional video in which Elijah Wood kept a One Ring card.[3]

  3. June 2023

    Cassius Marsh precursor · Jun 5 ’23

    Marsh raised his public bounty from $150,000 to $500,000 before the card could be opened.[4]

  1. precursor · Jun 7 ’23

  2. precursor · Jun 12 ’23

Join free to see why it worked and the other 13 events. Free, on every case.

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Spread the same way

Game · Retail · 199331

Magic: The Gathering

Wizards of the Coast; Richard Garfield (designer)

Magic's first printing sold out; annual revenue later reached a reported $1.72 billion.

$1.72B revenue

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Do this

  1. 1Give a scarce object a story people can follow before anyone owns it.
  2. 2
  3. 3

Every number (13)

  • Cassius Marsh bounty post on X; single-post lower bound“657.3K Views”
    657.3K[4]

Press (8 outlets)

  1. Mar 14, 202394 days beforeIGN · Only One Copy Will Be Printed of Special Lord of the Rings Magic: The Gathering Card - IGN

You’ve seen 1 of 3 steps, 1 of 13 numbers and 1 of 8 outlets. Pro opens the rest, with all 26 sources.

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  • 3steps to copy, the playbook
  • 13sourced numbers
  • 8outlets that covered it
  • 26sources, each linked

The same on every case, with alerts and decks.

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Origin
Seeded
Sector
Toys & collectibles
Region
Global
PSA authentication post on X; single-post lower bound
3.7M
As of Oct 26, 2026 · X · Self-reported · PSA / X
Evidence
Grade B