LibraryNowPlayMechanicsMCP

Kinds

Campaign389Product120Food & drink30App & software58Film82Series86Music66Game134Book56Creator moment61Meme & format113Trend & aesthetic44Activity61Moment126
PricingPrivacyTermsRefundsPress
Library/Film/Spider-Man: Into the Spider-Verse
Grade A24 sourcesHIS-01435

Spider-Man: Into the Spider-Verse

Film · 2018 · Viral

66Editable slideCertificate

A comic-book animation became an Oscar winner and grossed $375.6 million on its first run.

Trailer · Sony Pictures Entertainment on YouTube
Trailer · Sony Pictures Entertainment on YouTube
Clip · PostMaloneVEVO on YouTube
Into the Spider-Verse theatrical poster: Miles Morales falling upside down over the city
Wikipedia (non-free, fair use)
Miles Morales on a rooftop before his leap of faith
Deadline
Spider-Gwen, Miles and Peter leaping together in campaign art
Deadline
Spider-Gwen, Spider-Man Noir and Peni Parker in a still from the film
Deadline
Miles Morales and Peter Parker swinging through autumn trees
Deadline
Swae Lee and Post Malone, the duo behind Sunflower
Billboard
Miles Morales against a red graphic background
Variety
Post Malone and Swae Lee's Sunflower video, made for the film
PostMaloneVEVO on YouTube

Spread Score

How it works
Reach87Contagion45Breadth100Velocity18Longevity5966

Numbers

Worldwide box office, all releases; live tracker
$394.9M
As of Oct 23, 2026 · Box Office Mojo
Observed peak date
Week of Dec 19, 2018
Dec 7 ’18 to Week of Dec 19, 2018
Platforms
8
Started on Box office
Leverage
4.4×
$394.9M on $90M budget

Mechanics

  • Identity badgePrimary
  • Response chain
  • Platform jump
  • Press loop

How it spread

Trace the origin

Trailer sharing preceded paid theatrical previews and a nationwide release. Fans drew Spidersonas, Sunflower topped the Hot 100, and the film won an Oscar. Its original run grossed $375.6 million worldwide; other animation directors later cited its influence.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesApr ’18JunAugNovJan ’19MarApr ’20May ’21Jun ’22Jul ’23Observed peakYouTubePressRedditAudioBox officeOpen webXTV
YouTubePressRedditAudioBox officeOpen webXTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2018

    Sony Pictures Entertainment precursor · Jun 6 ’18

    Sony posted the full trailer on YouTube.[1]

    Open the first post ↗

  2. Deadline precursor · Jun 8 ’18

    Deadline reported 44 million trailer views across platforms since Tuesday.[2]

    Miles Morales on a rooftop before his leap of faith

  3. October 2018

    r/movies users precursor · Oct 2 ’18

    The second trailer drew a discussion thread on r/movies.[3]

  1. precursor · Oct 18 ’18

  2. precursor · Nov 29 ’18

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 24 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Entertainment
Region
US
Worldwide box office, all releases; live tracker
$394.9M
As of Oct 23, 2026 · Box Office Mojo
Evidence
Grade A

Spread the same way

Film · Box office · 202165

Encanto and “We Don’t Talk About Bruno”

Walt Disney Animation Studios / Walt Disney Records

Encanto’s soundtrack reached No. 1 as viewers turned its songs into TikTok performances.

1.26B impressions

1 / 8

  • Encanto and “We Don’t Talk About Bruno”
  • Noah Centineo’s internet-boyfriend breakout
  • Toys "R" Us closure
  • Alysa Liu’s Stateside Olympic gala routine
  • Chicago Cubs win the 2016 World Series
  • Formation
  • Negroni Sbagliato With Prosecco in It
  • Call Me Caitlyn

New cases, every week

How the next thing spread, the week it does.