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Library/Series/Queer Eye (2018)
Grade A23 sourcesHIS-01290

Queer Eye (2018)

Series · 2018 · Notable

45Editable slideCertificate

Netflix’s makeover reboot won three Emmys in its first year.

Trailer · Netflix on YouTube
Clip · Netflix on YouTube
Clip · Netflix on YouTube
The Fab Five in front of a rainbow, Queer Eye key art
Tubular Labs
Queer Eye official trailer title card, Netflix
Netflix on YouTube
The Fab Five toast with a makeover hero
Variety
The Fab Five outside Yass FM 100.3 for the Australian launch stunt
We Are Social Australia
Karamo Brown at the Queer Eye premiere
ABC News (Australia)
The Fab Five with a makeover hero at the reveal
Variety
Betty Who in the Queer Eye theme song video
Netflix on YouTube
The Fab Five with a makeover hero in Queer Eye: Yass, Australia!
Netflix on YouTube
Karamo Brown in a June 2018 MTV International interview
MTV International / CC BY 3.0 / Wikimedia Commons
Still from the Queer Eye theme video, with falling avocados
Billboard
The Fab Five with gold FAB 5 balloons
Entertainment Tonight

Spread Score

How it works
Reach56Contagion35Breadth70Velocity6Longevity4545

Numbers

Campaign impressions; undated Netflix/Ralph submission
188M
Self-reported · Ralph and Netflix via Shorty Awards
Observed peak date
Week of Jun 24, 2018
Feb 7 ’18 to Week of Jun 24, 2018
Platforms
7
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Revival

How it spread

Trace the origin

Netflix released Queer Eye in February. Viewers’ crying reactions became press stories, while cast appearances and publisher videos circulated on social platforms. Netflix renewed it twice that year, and the reboot won three Emmys.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJan ’18FebMarAprJunJulAugSepNovMar ’19AugObserved peakYouTubeOpen webPressXRetailFacebookTV
YouTubeOpen webPressXRetailFacebookTV

13 more events on this chart

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Timeline (16)

  1. January 2018

    Netflix precursor · Jan 17 ’18

    Netflix released the trailer introducing the new Fab Five.[1]

    The Fab Five in front of a rainbow, Queer Eye key art
    Open the first post ↗

  2. February 2018

    Netflix / Scout Productions / ITV Entertainment seed · Feb 7 ’18

    Netflix released the reboot with a new Fab Five.[1][2][3]

  3. Los Angeles Times press · Feb 7 ’18

    The Los Angeles Times reviewed the reboot on its release day.[4]

  1. platform jump · Feb 21 ’18

  2. platform jump · Mar 21 ’18

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Campaign impressions; undated Netflix/Ralph submission
188M
Self-reported · Ralph and Netflix via Shorty Awards
Evidence
Grade A

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