LibraryNowPlayMechanicsMCP

Kinds

Campaign395Product123Food & drink30App & software63Film83Series91Music71Game139Book56Creator moment67Meme & format126Trend & aesthetic45Activity61Moment130
PricingPrivacyTermsRefundsPress
Library/Product/Crocs
Grade B22 sourcesHIS-01497

Crocs

Product · 2002 · Notable

48Editable slideCertificate

Crocs reported 76,000 pairs sold in its first full year, before its later fashion revival.

Clip · CNBC Make It on YouTube
Clip · TikTok
Official product photograph of a pair of slate-grey Classic Clogs, showing the heel straps and ventilation holes.
Crocs
Official Classic Clog product photographs; contemporary descendant of the Beach model.
Crocs
Crocs Chases China, World’s Second-Largest Shoe Market | July 2021
McGraw Hill

Spread Score

How it works
ReachNo data yetContagion35Breadth60VelocityNo data yetLongevityNo data yet48

Numbers

Peak proxy date
2020
Nov 2002 to 2020
Platforms
5
Started on Retail
Leverage
14×
$1.4B on $101M media spend

Mechanics

  • Controversy
  • Visible in usePrimary
  • Scarcity drop
  • Platform jump
  • Revival

How it spread

Trace the origin

Crocs launched its Beach clog at a boat show in November 2002. Retail growth, advertising and an IPO followed, then a downturn. Runway collaborations, TikTok videos and celebrity partnerships preceded record company sales during the pandemic.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Mar ’02Jul ’03Dec ’04Apr ’06Dec ’07Oct ’09Jul ’13Feb ’17Jul ’19Apr ’20DecOct ’21RetailPressOpen webTikTokYouTube
RetailPressOpen webTikTokYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. November 2002

    Crocs founders seed · Nov 2002

    Crocs introduced the Beach clog at the Fort Lauderdale boat show in November.[1][2][3]

  2. June 2004

    Crocs owner response · Jun 2004

    Crocs acquired Foam Creations, including the manufacturing operation and rights to its resin.[1][4]

  3. 2005

    Crocs / TDA owner response · 2005

    Crocs launched its first national advertising campaign with the line “Ugly Can Be Beautiful.”[5]

  1. commercial · Feb 8 ’06

  2. backlash · Apr 18 ’06

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 14 sourced numbers and 22 sources. Start with a free account.

Join freeGo Pro
Origin
Mixed
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Product · Retail · 199948

Beyblade

Takara, now Takara Tomy; Hasbro (licensed toy manufacturer)

Takara Tomy reported more than 560 million Beyblade units shipped worldwide.

560M sold

1 / 8

  • Beyblade
  • Tamagotchi
  • Kov Essentials claw clips
  • The Lion King (1994)
  • Avatar (2009)
  • Babel
  • Kendrick Lamar’s Celine Super Bowl Jeans
  • Starbucks Unicorn Frappuccino

New cases, every week

How the next thing spread, the week it does.