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Library/Moment/1999 FIFA Women's World Cup final
Grade B17 sourcesHIS-01411

1999 FIFA Women's World Cup final

Moment · 1999 · Notable

42Editable slideCertificate

ABC reported 17.975 million viewers for the USA's shootout win over China.

Original · USA and China national teams / FIFA
The 1999 US women's team lifting the World Cup trophy at the Rose Bowl
U.S. Soccer
FIFA's full-match video of the 1999 Women's World Cup final, USA v China
FIFA on YouTube
Aerial view of the Rose Bowl in Pasadena, California
Ted Eytan / CC BY-SA 2.0 / Wikimedia Commons
US players running to celebrate after the shootout win over China
Sports Illustrated
US players celebrating the winning penalty in the 1999 final
ESPN Press Room

Spread Score

How it works
Reach28Contagion20Breadth40Velocity100LongevityNo data yet42

Numbers

US viewers who watched parts of the ABC final; reported lower bound
40M
As of Jul 10, 1999 · TV · Self-reported · Sports Business Journal
Seed to observed peak
same day
Jul 10 ’99 to Jul 10 ’99
Platforms
3
Started on TV
Origin
Mixed
Sports

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Controversy
  • Transgression
  • Political adoption

How it spread

Trace the origin

The USA beat China on penalties at the Rose Bowl. ABC reported 17.975 million average viewers, and Chastain's celebration reached magazine covers. The team gained victory bonuses, and the image returned in a documentary and a statue.

Observed peak within the documented measurement window; not an all-time maximum.

Aug ’98Aug ’99Sep ’01Aug ’05Jul ’09Jun ’13Feb ’16Sep ’18Mar ’20Apr ’22Jul ’24TVPressOpen web
TVPressOpen web

10 more events on this chart

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Timeline (13)

  1. July 1999

    USA and China national teams seed · Jul 10 ’99

    The USA beat China 5-4 on penalties, and Chastain celebrated by removing her jersey.[1][2][3]

    FIFA's full-match video of the 1999 Women's World Cup final, USA v China
    Open the first post ↗

  2. ABC viewers / Nielsen observed peak · Jul 10 ’99

    ABC's largest measured half-hour audience reached 24.892 million from 6:00 to 6:30 p.m.[4]

  3. CBS News platform jump · Jul 11 ’99

    CBS reported the title win and Briana Scurry's penalty save.[5]

  1. owner response · Jul 12 ’99

  2. commercial · Jul 13 ’99

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Why it worked

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Origin
Mixed
Sector
Sports
Region
US
US viewers who watched parts of the ABC final; reported lower bound
40M
As of Jul 10, 1999 · TV · Self-reported · Sports Business Journal
Evidence
Grade B

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