Alix Earle's Mielle Hair Oil Recommendation
Creator moment · 2022 · Niche
A TikTok recommendation drew 6 million views and reports of local hair-oil shortages.
Spread Score
How it worksNumbers
- Seed video only; live counter, derivatives not summed
- 6M
- As of Oct 14, 2026 · TikTok · TikTok / Alix Earle
- Peak date
- Week of Jan 9, 2023
- Dec 28 ’22 to Week of Jan 9, 2023
- Platforms
- 5
- Started on TikTok
- Leverage
- 2.0×
- 6M on 3M followers at seed
How it spread
Trace the originEarle recommended Mielle oil in an RSP-sponsored TikTok. Response videos and Twitter debate focused on access and possible reformulation as shoppers reported local shortages. Mielle reassured customers, then announced its P&G deal. The seed later reached 6 million views.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
December 2022
Alix Earle seed · Dec 28 ’22
Earle included Mielle oil in her Amazon favorites video, which disclosed an RSP Nutrition partnership.[1][9]
3M followersOpen the first post ↗January 2023
trillxliberian backlash · Jan 3 ’23
trillxliberian posted a greenscreen response to the Mielle hair-oil discussion.[2]
Spread the same way
New cases, every week
How the next thing spread, the week it does.