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Library/Game/Angry Birds
Grade B23 sourcesHIS-01392

Angry Birds

Game · 2009 · Viral

68Editable slideCertificate

Rovio said its slingshot game sold over 6.5 million iPhone copies before Android.

Trailer · Angry Birds on YouTube
Trailer · Angry Birds on YouTube
Angry Birds app icon with the red bird
Wikipedia (non-free, fair use)
Chuck launched toward a pig structure in the original Angry Birds game. Commons lists CC BY 3.0.
Sony Pictures, uploaded by Galaxy Studios / CC BY 3.0 / Wikimedia Commons
Birds guarding eggs in the Angry Birds cinematic trailer
Angry Birds on YouTube
The five birds in the in-game trailer
Angry Birds on YouTube
Rovio Classics: Angry Birds art
Rovio
Angry Birds playground in Rovaniemi, 2022
SimoneG21
Angry Birds gameplay: pigs in a tower
Pocket Gamer

Spread Score

How it works
ReachNo data yetContagion65Breadth70VelocityNo data yetLongevityNo data yet68

Numbers

Seed to milestone
8 months
Dec 11 ’09 to Aug 13 ’10
Platforms
6
Started on App stores
Origin
Seeded
Gaming

Mechanics

  • Underdog
  • Platform jumpPrimary
  • Press loop
  • Fandom mobilisation
  • Controversy

How it spread

Trace the origin

Apple's UK feature preceded US chart success. Rovio reported 6.5 million iPhone sales by August 2010, then released a free Android port. Fan videos and licensed toys carried the characters beyond phones; the film adaptation later opened first at the box office.

Documented milestone; not a measured attention peak.

Jun ’09Jan ’10MayAugNovApr ’11Mar ’13May ’15Aug ’17Dec ’19Apr ’22DecOpen webApp storesPressXRetailBox office
Open webApp storesPressXRetailBox office

13 more events on this chart

Join free to see them

Timeline (16)

  1. December 2009

    Rashoodz precursor · Dec 7 ’09

    Rashoodz shared Rovio's gameplay trailer on Maemo Talk before the game was released.[1]

    Open the first post ↗

  2. Rovio seed · Dec 11 ’09

    Rovio released Angry Birds for iOS.[2][3][4]

  3. Pocket Gamer press · Dec 21 ’09

    Pocket Gamer reviewed the game's slingshot controls, destructible structures and replayable levels.[3]

    Angry Birds gameplay: pigs in a tower

  1. commercial · Feb 11 ’10

  2. commercial · May 19 ’10

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Why it worked

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Origin
Seeded
Sector
Gaming
Region
FI
Reported figure
—
Evidence
Grade B

Spread the same way

Game · Open web · 202458

Mouthwashing

Wrong Organ (developer); CRITICAL REFLEX (publisher)

Mouthwashing’s makers reported over 500,000 sales after fan art and playthroughs spread.

1M streams

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How the next thing spread, the week it does.