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Library/Meme & format/Benedict Cumberbatch’s Vanity Fair Swan Bath
Grade B18 sourcesHIS-00540

Benedict Cumberbatch’s Vanity Fair Swan Bath

Meme & format · 2022 · Niche

35Editable slideCertificate

A cover with 4 swans became Twitter jokes, reaction roundups and a Reddit thread.

VANITY FAIR

@VanityFair · Feb 17, 2022

Oscar nominee and #ThePowerOfTheDog star Benedict Cumberbatch isn’t afraid to poke industry Goliaths: “If I’m in the belly of the beast, then surely I can start asking questions of it.” 🔗: vntyfr.com/oXhqTP9

86813
Post · @VanityFair on X

Cumberbuddy

@Cumberbuddy · Feb 17, 2022

Benedict in a bath with swans because WHY NOT?

4364
Post · @Cumberbuddy on X
Oscar nominee and #ThePowerOfTheDog star Benedict Cumberbatch isn’t afraid to poke industry Goliaths: “If I’m in the belly of the beast, then surely I can start asking questions of it.” 🔗:
@VanityFair on X
Benedict in a bath with swans because WHY NOT?
@Cumberbuddy on X
Benedict Cumberbatch stuns fans with unusual Vanity Fair photoshoot
PA Media via Irish Examiner
Cumberbatch's Vanity Fair shoot ruffles some feathers
RTÉ
Another Unusual Benedict Cumberbatch Magazine Cover Has Got The Whole Internet Talking
HuffPost UK

Spread Score

How it works
Reach44Contagion35Breadth50Velocity14Longevity1635

Numbers

Peak date
Week of Feb 18, 2022
Feb 17 ’22 to Week of Feb 18, 2022
Platforms
5
Started on X
Origin
Organic
Media & publishing

Mechanics

  • Response chainPrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Vanity Fair released the swan-bath cover on February 17. Twitter users supplied imagined scenarios and jokes. Reaction roundups followed that day, Reddit users parodied the film title, and Vanity Fair revisited the photograph in December.

Dates use the stated precision; chart positions are date anchors.

Jan ’22FebMarAprJunAugOctDecOpen webXPressRedditRetail
Open webXPressRedditRetail

11 more events on this chart

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Timeline (14)

  1. January 2022

    Vanity Fair precursor · Jan 2022

    Vanity Fair staged the Hollywood portfolio shoot at Smashbox Studios in Los Angeles.[1]

    Open the first post ↗

  2. February 2022

    @VanityFair precursor · Feb 17 ’22

    Vanity Fair posted Cumberbatch’s swan cover at 13:17:33 UTC.[3][2]

    Oscar nominee and #ThePowerOfTheDog star Benedict Cumberbatch isn’t afraid to poke industry Goliaths: “If I’m in the belly of the beast, then surely I can start asking questions of it.” 🔗:

  3. @PaulCR_ seed · Feb 17 ’22

    Paul Reddin joked that the soap on Cumberbatch looked like swan droppings.[4]

Origin
Organic
Sector
Media & publishing
Region
Global
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Jan ’22FebMarAprJunAugOctDecOpen webXPressRedditRetail
Open webXPressRedditRetail

11 more events on this chart

Join free to see them

  1. January 2022

    Vanity Fair precursor · Jan 2022

    Vanity Fair staged the Hollywood portfolio shoot at Smashbox Studios in Los Angeles.[1]

    Open the first post ↗

  2. February 2022

    @VanityFair precursor · Feb 17 ’22

    Vanity Fair posted Cumberbatch’s swan cover at 13:17:33 UTC.[3][2]

    Oscar nominee and #ThePowerOfTheDog star Benedict Cumberbatch isn’t afraid to poke industry Goliaths: “If I’m in the belly of the beast, then surely I can start asking questions of it.” 🔗:

  3. @PaulCR_ seed · Feb 17 ’22

    Paul Reddin joked that the soap on Cumberbatch looked like swan droppings.[4]

  1. platform jump · Feb 17 ’22

  2. press · Feb 17 ’22

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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