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Library/Series/Bodyguard
Grade B33 sourcesHIS-00057

Bodyguard

Series · 2018 · Viral

61Editable slideCertificate

The BBC reported 17.1 million viewers for Bodyguard’s finale, including catch-up.

Trailer · BBC on YouTube
Bodyguard - World Productions
World Productions
Bodyguard: poster
Wikipedia (non-free, fair use)
Bodyguard | EXCLUSIVE TEASER - BBC
BBC on YouTube
Bodyguard? Islamophobia by any other name smells just as rank
Islamic Human Rights Commission
Bodyguard
The Week

Spread Score

How it works
Reach63ContagionNo data yetBreadth100Velocity20Longevity4661

Numbers

Kantar launch-related Twitter impressions
42M
As of Nov 30, 2018 · X · Self-reported · Advanced Television
Peak date
Week of Oct 31, 2018
Aug 6 ’18 to Week of Oct 31, 2018
Platforms
6
Started on TV
Origin
Seeded
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Response chain

How it spread

Trace the origin

Bodyguard screened publicly at BFI before its BBC One run. Viewers debated twists on Twitter. BBC reported 17.1 million finale viewers with catch-up. Netflix released it internationally, and it topped the UK TV On Video chart.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesApr ’18JulSepOctNovFeb ’19JunMar ’20Apr ’21Jun ’22Jun ’23NovPeakOpen webTVXPressRetailYouTube
Open webTVXPressRetailYouTube

16 more events on this chart

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Timeline (19)

  1. June 2018

    BFI precursor · Jun 22 ’18

    BFI announced an August programme that included a public preview of Bodyguard’s first episode.[1][2]

    Bodyguard - World Productions
    Open the first post ↗

  2. July 2018

    BBC precursor · Jul 15 ’18

    BBC included Bodyguard in a drama trailer aired after the World Cup final.[3]

  3. August 2018

    BFI Southbank seed · Aug 6 ’18

    BFI Southbank screened episode one with a cast and creator Q&A.[2][4]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 23 sources · Score 56
Origin
Seeded
Sector
Entertainment
Region
GB
Kantar launch-related Twitter impressions
42M
As of Nov 30, 2018 · X · Self-reported · Advanced Television
Evidence
Grade B

Spread the same way

13 Reasons Why

Open web · 2017

66
First-season Netflix key art showing Clay wearing headphones with Hannah behind him.

42.2K sold

A Quiet Place

Box office · 2018

65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

Grand Theft Auto VI Trailer 1

YouTube · 2023

62
Grand Theft Auto VI Trailer 1

268M views

IHOb

X · 2018

57
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb

42.5B impressions

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesApr ’18JulSepOctNovFeb ’19JunMar ’20Apr ’21Jun ’22Jun ’23NovPeakOpen webTVXPressRetailYouTube
Open webTVXPressRetailYouTube

16 more events on this chart

Join free to see them

  1. June 2018

    BFI precursor · Jun 22 ’18

    BFI announced an August programme that included a public preview of Bodyguard’s first episode.[1][2]

    Bodyguard - World Productions
    Open the first post ↗

  2. July 2018

    BBC precursor · Jul 15 ’18

    BBC included Bodyguard in a drama trailer aired after the World Cup final.[3]

  3. August 2018

    BFI Southbank seed · Aug 6 ’18

    BFI Southbank screened episode one with a cast and creator Q&A.[2][4]

  1. commercial · Aug 26 ’18

  2. platform jump · Aug 27 ’18

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Why it worked

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