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Library/Campaign/Chevrolet New Generation: The Sopranos
Grade B18 sourcesHIS-00726

Chevrolet New Generation: The Sopranos

Campaign · 2022 · Niche

37Editable slideCertificate

Chevrolet’s Sopranos reunion ad passed 4.3 million YouTube views after the Super Bowl.

Jamie-Lynn Sigler

@JamieLSigler · Feb 14, 2022

I come from a family that's very particular about their vehicles…this is one we can all agree on. #SilveradoEV #Sopranos #Ad

Chevrolet@chevrolet

A whole new truck for a whole new generation. The First-Ever All-Electric Silverado. #SilveradoEV #Sopranos

3.6K147
Post · @JamieLSigler on X
Meadow retraced Tony’s opening drive in a Silverado EV, then reunited with A.J. at a restaurant.
Chevrolet / Commonwealth//McCann / David Chase on YouTube, via Wayback Machine
I come from a family that's very particular about their vehicles…this is one we can all agree on. #SilveradoEV #Sopranos #Ad
@JamieLSigler on X
Chevy Sopranos Super Bowl Commercial
The Hollywood Reporter
These 14 ads were all winners at the Super Bowl. Here's why.
Ipsos
Super Bowl 2022 Ad Rankings – Automotive | Advertising Testing
Cubery
The 30 best ads of 2022 | McCann
McCann
The Unexpected Sopranos Reunion During The Super Bowl Had Fans Hyped - Looper
Looper
Here's what Jamie-Lynn Sigler had to say about reprising her 'Sopranos' character for a Super Bowl ad
Boston.com
Sopranos Super Bowl
IndieWire

Spread Score

How it works
Reach41Contagion35Breadth40Velocity65Longevity037

Numbers

YouTube seed + derivatives: known seed-only lower bound
4.3M
As of Feb 14, 2022 · YouTube · MediaPost
Seed to peak
1 day
Feb 13 ’22 to Feb 14 ’22
Platforms
6
Started on TV
Origin
Mixed
Auto & mobility

Mechanics

  • RevivalPrimary
  • Response chain
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

Chevrolet aired a Sopranos reunion during the Super Bowl. Fan reactions and entertainment coverage followed. MediaPost reported more than 4.3 million YouTube views; Cars.com reported a rise in Silverado shopping-page traffic.

Google searchesJan ’22FebMarMayJulSepNovDecFeb ’23AprMayPeakTVPressOpen webYouTubeXReddit
TVPressOpen webYouTubeXReddit

13 more events on this chart

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Timeline (16)

  1. February 2022

    Chevrolet seed · Feb 13 ’22

    Aired the unannounced reunion; Meadow’s electric-truck drive and lollipop updated Tony’s opening sequence.[1][2][8]

    Meadow retraced Tony’s opening drive in a Silverado EV, then reunited with A.J. at a restaurant.
    Open the first post ↗

  2. The Hollywood Reporter press · Feb 13 ’22

    The Hollywood Reporter published an interview with Sigler about returning as Meadow.[2]

    Chevy Sopranos Super Bowl Commercial

  3. Chevrolet / UTA owner response · Feb 13 ’22

    Variety reported planned influencer promotion, including Drea de Matteo and Steve Schirripa.[1]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 number
  2. 2026-10-14Added: 16 events, 18 sources · Score 37 · Fact-check passed (32 claims)
Origin
Mixed
Sector
Auto & mobility
Region
US
YouTube seed + derivatives: known seed-only lower bound
4.3M
As of Feb 14, 2022 · YouTube · MediaPost
Evidence
Grade B

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272K sold

New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’22FebMarMayJulSepNovDecFeb ’23AprMayPeakTVPressOpen webYouTubeXReddit
TVPressOpen webYouTubeXReddit

13 more events on this chart

Join free to see them

  1. February 2022

    Chevrolet seed · Feb 13 ’22

    Aired the unannounced reunion; Meadow’s electric-truck drive and lollipop updated Tony’s opening sequence.[1][2][8]

    Meadow retraced Tony’s opening drive in a Silverado EV, then reunited with A.J. at a restaurant.
    Open the first post ↗

  2. The Hollywood Reporter press · Feb 13 ’22

    The Hollywood Reporter published an interview with Sigler about returning as Meadow.[2]

    Chevy Sopranos Super Bowl Commercial

  3. Chevrolet / UTA owner response · Feb 13 ’22

    Variety reported planned influencer promotion, including Drea de Matteo and Steve Schirripa.[1]

  1. platform jump · Feb 14 ’22

  2. platform jump · Feb 14 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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