Viral car and travel marketing

Cases
64
Median Spread Score
39
Most started on
YouTube42%
First post to peak
4 days

By mechanic

Controversy30Real-world spectacle24Response chain20Transgression16Newsjacking15Pairing12Mystery & lore9Visible in use6Creator relay6

Ford Super Duty Rescues a Cybertruck

60
Tesla Cybertruck pulled to safety by Ford pickup after getting stuck in snowy embankment

Dumb Ways to Die

58
Dumb Ways to Die

1.2B views

Hyundai: A Message to Space

56
Hyundai : A Message to Space

70M views

Dundee: The Son of a Legend Returns Home

53
DUNDEE: The Son Of A Legend Returns Home (2018) Official Movie Teaser Trailer #1

9.2B impressions

BYD Demolish the Old Legends

52
Contemporary screenshot of BYD’s original Weibo film, posted at 20:10.

800M impressions

Jaguar: Copy Nothing

52
Jaguar | Copy Nothing

160M views

Grand Train Tour of Switzerland: The Ride of a Lifetime

52
Grand Train Tour of Switzerland: The ride of a lifetime | Switzerland Tourism

872M impressions

The Epic Split

52
Volvo Trucks - The Epic Split feat. Van Damme

73M views

Cybertruck window reveal

51
When everything's going wrong but you still gotta finish your presentation #Cybertruck

Momondo: The DNA Journey

51
momondo – The DNA Journey

8.3B impressions

BMW iX Flow color-changing clip

49
This color changing @BMWUSA #iX is wild! It’s apparently very temperature sensitive so they have a backup in a trailer in case this one gets too hot / cold

Business Iceland: OutHorse Your Email

48
OutHorse Your Email to Iceland’s Horses

3.7B impressions

Emirates Burj Khalifa A380 flypast

48
See you at Dubai Expo | Emirates

17.5M views

Fiat Operation No Grey

48
FIAT | Waiting for… operation No Grey

10.2M views

Ryan Reynolds Tesla Deepfake Fan Ad

48
Here is Merriam-Webster's word of the year for 2023

8M views

Bentley Girl ASMR

47
Luxary ASMR test Bentley Mulsanne 🧠🗣️ #jetcarru #shorts #youtubeshorts

20M views

Ford Capri: The Legend…Is Back

47
Miles Myerscough-Harris | Expired Film Club on Instagram: "Shooting 35mm film during the opening game of @EURO2024 at a German Bierkeller 🎞️🍻 the German fans went mad! Do you like the results?…

1B impressions

BMW Zeus & Hera

45
Zeus & Hera (Official Video)

5.2B impressions

Cybertruck vs Porsche Drag Race

44
Feat of Strength 3: Cyberbeast (0-60 in 2.6s)

73.8M impressions

Kia KN Car search meme

44
the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut

Volkswagen’s Elis Regina and Maria Rita AI Duet

44
VW 70 anos | Gerações | VW Brasil

2.7B impressions

BARK Air: Dogs Fly First

43
Introducing BARK Air: A 100% totally real airline for dogs. We're dog people, and we are tired of there being no truly dog-friendly options when it comes to air travel. Now booking the best-in-class…

17.8B impressions

Ford Men's Only Edition Explorer

43
A spoof Explorer ad removed features credited to women and revealed a tribute for Women’s History Month.

39M impressions

Audi Andy Lau Xiaoman advertisement

42
Audi Secures Rights to Plagiarized Ad for Free

445M impressions

British Airways: May We Haveth One’s Attention

42
British Airways | Safety Video 2024 | May We Haveth One’s Attention

2.4M views

Visit Oslo: Is It Even a City?

42
Is it even a city?

8M views

School of Football

41
School of Football | Can football teach a robot to move? | Boston Dynamics x Hyundai

14K derivatives

Billy Goes to the River

41
A Cherokee hybrid ad in which a father and son freed Billy Bass before a bear and eagle attacked him.

800M impressions

Dar Patrol CGI

41
Nissan Middle East on Instagram‎: "تنبيه جوي 🌪️ لو شفت الغبار… فالقوة مرّت من هنا. أيقونات تنطلق بلمح البصر. وإذا غفلت عينك لحظة؟ يعني غبّروك. #تحدّ_المألوف #غبّرهم #دار_باترول 𝐖𝐄𝐀𝐓𝐇𝐄𝐑…

Nissan ARIYA Lofi

40
Enjoy the Powerfully Peaceful ARIYA | Nissan USA

395M impressions

We Trust Leon

40
Porsche x Resident Evil Requiem: We Trust Leon.

3.9M views

BMW heated seats: microtransaction hell

39
Me in my BMW in the winter after refusing to pay $18 a month for heated seats

Hilton: The Ad You Stay In

39
Unexpected & amazing things can happen when you stay, and we want you to stay with us for 10 minutes. Yup, we made a 10-minute TikTok AND we’re giving away 10M Hilton Honors Points + more.…

35.7M views

The $1 Chevrolet Chatbot

38
I just bought a 2024 Chevy Tahoe for $1.

20.3M impressions

Brad Pitt and George Russell: Mercedes-AMG Valet

38
The Drift of a Lifetime

Caverna do Dragão: O Retorno

38
A live-action Renault ad gave the Dungeons & Dragons cartoon a homecoming in a Kwid Outsider.

1B impressions

Yangwang U8 Reveal Demonstrations

38
BYD to officially unveil its premium Yangwang brand and first model on Jan 5

408 sold

Chevrolet New Generation: The Sopranos

37
Meadow retraced Tony’s opening drive in a Silverado EV, then reunited with A.J. at a restaurant.

4.3M views

Škoda x Zepto: Ten-Minute Test Drives

37
Zepto on Instagram: "Humare pass mixer hai, phone hai, tablet hai, aur abb… Coming soon on 8th Feb! #SkodaIndia #SkodaIndiaNewEra #LetsExplore"

100M impressions

Can You Fool a Self-Driving Car?

36
Can You Fool A Self Driving Car?

12.5M impressions

Valtteri Bottas's Ultimate Second Car

36
Meat pie warmer? ✅ Budgie Smuggler clothes line? ✅ Kookaburra horn? ✅ Your first car could NEVER... So we made a second car that could. Purpose built for an Aussie road trip. @Uber_Australia…

17.3M views

Volkswagen Tiny Buzz

36
Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022

Amtrak’s “trains” tweet

35
@SFBART

Schwinn Stranger Things Mike's Bike

35
PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook…

127M impressions

Central Houston Nissan's Bait-and-Switch TikToks

34
KNOCKOUT deals 💥🥊 #CentralHoustonNissan #CentralHouston #Houston #Texas #HoustonCars #Nissan #NissanFamily #Car #Cars

20 sold

Renault Twingo's Shakira Response

34
Pa tipos y tipas como tú. ¡Sube el volumen! #Renault #Twingo #claramente #joven #urbano #eléctrico #ágil #Icónico #compacto #travieso

In Plain Slate

34
#slateyourstory #openinfluence #automarketing #influencermarketing #brandlaunch | Gem Garcin

Gymkhana 2022: Vacation Shred

34
[HOONIGAN] Gymkhana 2022: Travis Pastrana Goes BERSERK in Florida in a 862HP Subaru Wagon

27M views

Electrikhana: High Stakes Playground, Las Vegas

33
Ken Block’s ELECTRIKHANA: High Stakes Playground; Las Vegas, in the Audi S1 HOONITRON

100M impressions

Ford x Sydney Sweeney

30
Ford’s Bronco restoration film with Sydney Sweeney, followed by sponsored Auto 101 tutorials and Dickies workwear.

94.2M impressions

Grab: No Sweat Summer

30
78K reactions · 17K shares | Anong El Niño-core set-up niyo? Fan, ice tubig, o basang bimpo, mas achieve ang #NoSweatSummer with Grab! 🔥 Order ng milktea from GrabFood, book a cool ride from…

McMurtry Spéirling Drives Upside Down

30
WORLD FIRST: Driving Upside Down in McMurtry Spéirling Electric Hypercar | Top Gear Record Holder

The Originals Fake Collection

29
THE ORIGINALS FAKE COLLECTION | Entry

1.4M impressions

Meet the New Volvo EX90

29
Meet the new Volvo EX90

351.9M impressions

I Bought This After Elon Went Crazy

28
Bad look @Kia to have your official Instagram account in Norway posting stuff like this.

Volkswagen Das Chair

28
The Volkswagen electric office chair with its headlights illuminated.

586 views

Chevrolet A Holiday to Remember

27
A granddaughter drove her grandmother with dementia through familiar places in a classic Chevrolet Suburban.

9.1M impressions

Tom Birts's Fake easyJet Half-Price Ad

26
If I were easyJet, (If I were easyJet. What does that even mean? Some sort of half-man-half-brand? An insult to nature is what it would be.) I'd do something like this. | Tom Birts | 225 comments

1M impressions

BYD Yangwang U9 Pothole Jump

25
BYD launch photographs of the Yangwang U9 supercar.

Ford Fiesta Movement, 2009

23

Renault Scenic’s Tesla-Detecting Billboard

22
new #Renault #Scenic #ETech 100% #electric, embarrassingly already car of the year. #RenaultRethink

16.3K views

Tourism Queensland: Best Job in the World

18
The Best Job in the World island-caretaker recruitment advertisement. Original January 2009 campaign creative.

Volvo – For Life: AI-Generated Spec Commercial

15
Volvo - For Life // AI generated commercial Idea, prompting, post-production by me. #ai #runwayml #gen3alpha #runwaygen3 #runwaygen3alpha @runwayapp #ai #aifilm #aifilmmaking #volvo @volvocars

12.3K impressions

BYD's narrow-space tank turn

0
Look how BYD’s electric car turns at this narrow place. This is the car of the future.

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