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Library/Moment/Bulls tell Derrick Rose his jersey will be retired
Grade B11 sourcesHIS-01840

Bulls tell Derrick Rose his jersey will be retired

Moment · 2025

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A Bulls video of Derrick Rose hearing his jersey news passed 10 million views.

Chicago Bulls

@chicagobulls · Jan 4, 2025

The moment Pooh learned his number is officially going in the rafters 🥹

48.4K428
Original · Chicago Bulls
Derrick Rose Emotional After Hearing That The Bulls Will Retire His Jersey
OpenCourt Basketball
The moment Pooh learned his number is officially going in the rafters 🥹
@chicagobulls on X
Sights and sounds from Derrick Rose Day in Chicago
ESPN via ABC7
Derrick Rose's live reaction to his jersey retirement news goes viral
Larry Brown Sports
Morning Brew Logo
Marketing Brew

Spread Score

How it works
Reach43ContagionNo data yetBreadth20Velocity69Longevity1337

Numbers

Seed to peak proxy
same day
Jan 4 ’25 to Jan 4 ’25
Platforms
4
Started on X
Origin
Seeded
Sports

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

The Bulls shared Rose’s reaction after telling him his number would be retired. Fans shared the clip on Reddit and sports outlets covered it. A team executive later reported over 10 million views across platforms.

Proxy date; not a directly measured attention peak.

Google searchesOct ’24NovDecFeb ’25AprJunAugOctDecPeak proxyChicago BullsStarts · Jan 4 ’25Chicago BullsSep 26 ’24Michael ReinsdorfJan 4 ’25r/chicagobullsJan 4 ’25PressOpen webXReddit
PressOpen webXReddit

Timeline (11)

  1. September 2024

    Chicago Bulls precursor · Sep 26 ’24

    The Bulls issued statements on Rose’s retirement from professional basketball.[1]

    Open the first post ↗
  2. January 2025

    Michael Reinsdorf precursor · Jan 4 ’25

    Michael Reinsdorf told Rose in person that the Bulls would retire his jersey.[2]

  3. Chicago Bulls seed · Jan 4 ’25

    The Bulls posted video of Rose learning his number would be retired.[3]

    The moment Pooh learned his number is officially going in the rafters 🥹
  1. platform jump · Jan 4 ’25

  2. press · Jan 4 ’25

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Spread the same way

Moment · TV · 201247

Linsanity

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$42.4K revenue

1 / 8

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Do this

  1. 1Capture the moment a participant hears meaningful news.
  2. 2

Every number (3)

  • Reaction video views across platforms, owner-reported lower bound“was viewed more than 10 million times across platforms”
    10M[11]

Press (3 outlets)

  1. Jan 4, 2025same dayESPN via ABC News · Derrick Rose says Bulls tribute is celebrating everyone

You’ve seen 1 of 2 steps, 1 of 3 numbers and 1 of 3 outlets. Pro opens the rest, with all 11 sources.

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Open the rest of this case

  • 2steps to copy, the playbook
  • 3sourced numbers
  • 3outlets that covered it
  • 11sources, each linked

The same on every case, with alerts and decks.

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Origin
Seeded
Sector
Sports
Region
US
Reported figure
—
Evidence
Grade B