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Library/Moment/Messi joins Inter Miami
Grade B21 sourcesHIS-01325

Messi joins Inter Miami

Moment · 2023 · Notable

55Editable slideCertificate

Inter Miami’s four Messi announcement posts drew 54.8 million views, Blinkfire reported.

Inter Miami CF

@InterMiamiCF · Jun 7, 2023

286.9K11.7K
Original · Inter Miami CF
Trailer · Apple TV on YouTube
Clip · Major League Soccer on YouTube
Inter Miami's Bienvenido Messi signing graphic
Inter Miami CF
Messi Meets America key art, Apple TV+
Apple TV Press
Inter Miami players celebrate a goal
Inter Miami CF
Messi on the ball for Inter Miami
CNN via WSVN
Messi during the August 2023 US Open Cup match in Cincinnati
Hayden Schiff, cropped by IagoQnsi / CC BY 4.0
Messi celebrates his stoppage-time free-kick winner on his Inter Miami debut
Major League Soccer on YouTube

Spread Score

How it works
Reach73Contagion35Breadth50Velocity65Longevity4055

Numbers

Seed to milestone
6 weeks
Jun 7 ’23 to Jul 21 ’23
Platforms
7
Started on X
Origin
Mixed
Sports

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Resale market
  • Sell-out loop
  • Real-world spectacle

How it spread

Trace the origin

Inter Miami posted its Messi announcement in June and confirmed his contract in July. His debut winner circulated through clips and press. Ticket resale prices rose and jersey orders faced delays.

Documented milestone; not a measured attention peak.

Google searchesMay ’23JunJulAugSepOctNovDecFeb ’24MilestonePressXRetailOpen webTVInstagramYouTube
PressXRetailOpen webTVInstagramYouTube

12 more events on this chart

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Timeline (15)

  1. June 2023

    Lionel Messi / Mundo Deportivo / Sport precursor · Jun 7 ’23

    Messi said in a joint interview that he had decided to go to Miami, with the agreement still unfinished.[1]

    Open the first post ↗

  2. @InterMiamiCF seed · Jun 7 ’23

    Inter Miami posted a montage of media doubts about signing Messi.[2][3][4]

  3. BBC Sport press · Jun 7 ’23

    BBC Sport reported that Messi had chosen Inter Miami after leaving Paris St-Germain.[5]

  1. platform jump · Jul 12 ’23

  2. owner response · Jul 15 ’23

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 18 sourced numbers and 21 sources. Start with a free account.

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Origin
Mixed
Sector
Sports
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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Banksy

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New cases, every week

How the next thing spread, the week it does.