LibraryNowPlayMechanicsMCP

Kinds

Campaign384Product105Food & drink30App & software57Film61Series75Music61Game124Book46Creator moment60Meme & format111Trend & aesthetic41Activity61Moment112
PricingPrivacyTermsRefundsPress
Library/Moment/Taylor Swift at Chiefs games
Grade B23 sourcesHIS-01333

Taylor Swift at Chiefs games

Moment · 2023 · Notable

53Editable slideCertificate

Fanatics reported a nearly 400% spike in Kelce merchandise sales after Swift's visit.

FOX Sports: NFL

@NFLonFOX · Sep 24, 2023

Taylor Swift is HERE for the Chiefs game 👀

21.9K530
Original · FOX Sports

Pat McAfee

@PatMcAfeeShow · Sep 21, 2023

We GOTTA ask about you and Taylor Swift.. "I told her that I've seen her rock a stage in Arrowhead and she might have to come see me rock the stage at Arrowhead.. We'll see what happens in the near future" 🗣🗣LET’S GOOOOO @tkelce #PMSLive h

7.4K93
Post · @PatMcAfeeShow on X

Adam Schefter

@AdamSchefter · Sep 24, 2023

Taylor Swift is at Arrowhead Stadium to watch Travis Kelce and the Chiefs.

36.1K1.6K
Post · @AdamSchefter on X

𝐀𝐢𝐫 ✞

@hoodieairn · Sep 24, 2023

Kelce tonight:

230
Post · @hoodieairn on X

Sunday Night Football on NBC

@SNFonNBC · Sep 29, 2023

Taylor Made for Sunday Night.

9.7K460
Post · @SNFonNBC on X
Taylor Swift cheers from a suite at her first Chiefs game
NFL
FOX's broadcast cuts to Swift, captioned as a 12-time Grammy winner
@NFLonFOX on X
Kelce asked about Swift on The Pat McAfee Show
@PatMcAfeeShow on X
NBC's Taylor Made for Sunday Night graphic of Travis Kelce
@SNFonNBC on X
Swift celebrates in the stands at the AFC championship
NBC News
Kelce and Swift embrace on the field
CNN
Swift and Kelce kiss after the Super Bowl LVIII win
Variety
Jake from State Farm with Donna and Jason Kelce in a State Farm ad
The Hollywood Reporter

Spread Score

How it works
Reach80Contagion35Breadth50Velocity45Longevity3653

Numbers

Seed to milestone
same day
Sep 24 ’23 to Sep 24 ’23
Platforms
8
Started on TV
Origin
Seeded
Sports

Mechanics

  • Identity badge
  • Fandom mobilisationPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Swift's Chiefs-Bears appearance drew broadcast clips and fan memes. Swifties shared football guides and pranks. Fanatics reported a merchandise spike, and the NFL adopted Swift references before defending its coverage.

Documented milestone; not a measured attention peak.

Oct ’23NovDecFeb ’24XTVPressRetailTikTokAudioInstagramOpen web
XTVPressRetailTikTokAudioInstagramOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. September 2023

    Travis Kelce / The Pat McAfee Show precursor · Sep 21 ’23

    Kelce said he had invited Swift to watch him play at Arrowhead.[1]

    Kelce asked about Swift on The Pat McAfee Show
    Open the first post ↗

  2. Taylor Swift seed · Sep 24 ’23

    Swift attended Chiefs-Bears and sat beside Donna Kelce in a stadium suite.[2][3][4]

    Taylor Swift cheers from a suite at her first Chiefs game

  3. FOX Sports platform jump · Sep 24 ’23

    Fox showed Swift beside Donna Kelce and posted the footage on X.[3][4][5]

  1. press · Sep 24 ’23

  2. milestone · Sep 24 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 12 sourced numbers and 23 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Sports
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Series · Open web · 201658

Stranger Things

Netflix / The Duffer Brothers

Netflix reported 1.5 billion lifetime Stranger Things views through March 2026.

$1B revenue

1 / 8

  • Stranger Things
  • Ruangguru Clash of Champions
  • Heat Waves (fan fiction)
  • Call Me Caitlyn
  • Gojira's Olympics opening ceremony performance
  • Coach Prime at Colorado
  • The Super Mario Bros. Movie
  • Parasite

New cases, every week

How the next thing spread, the week it does.