LibraryNowPlayMechanicsMCP

Kinds

Campaign395Product123Food & drink30App & software63Film83Series91Music71Game139Book56Creator moment67Meme & format126Trend & aesthetic45Activity61Moment130
PricingPrivacyTermsRefundsPress
Library/Meme & format/Cinnamon challenge
Grade B17 sourcesHIS-01495

Cinnamon challenge

Meme & format · 2001 · Notable

58Editable slideCertificate

A spoonful-of-cinnamon dare generated 51,100 YouTube clips and poison-center warnings.

Clip · GloZell Green on YouTube
Ground cinnamon with measuring spoon
TheDeliciousLife / CC BY 2.0 / Wikimedia Commons
The Cinnamon Challenge ... by GloZell and her Big Behind Earrings
GloZell Green on YouTube

Spread Score

How it works
ReachNo data yetContagion75Breadth40VelocityNo data yetLongevityNo data yet58

Numbers

YouTube challenge clips counted in the Pediatrics paper
51.1K
As of Aug 10, 2012 · YouTube · Pediatrics / PubMed Central
Observed peak date
Feb 2012
Dec 22 ’01 to Feb 2012
Platforms
7
Started on Open web
Origin
Organic
Culture (no sector)

Mechanics

  • ChallengePrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

A photographed dare circulated on blogs, then moved to YouTube. Creator attempts and television appearances preceded a search peak in early 2012. Poison-center calls and hospitalizations prompted warnings and a Pediatrics paper.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Mar ’01Aug ’02Jan ’05Aug ’07Jun ’10Feb ’12MayOctJun ’13Mar ’17Dec ’20Oct ’23Open webYouTubeTVPressFacebookAudioReddit
Open webYouTubeTVPressFacebookAudioReddit

12 more events on this chart

Join free to see them

Timeline (15)

  1. December 2001

    Jason Kottke seed · Dec 22 ’01

    Kottke linked Mike and Erik's photographed cinnamon dare, preserving its rules in a dated public post.[1][2]

    Open the first post ↗

  2. April 2006

    YouTube users platform jump · Apr 2 ’06

    Pipe Attempts the Cinnamon Challenge appeared on YouTube, the earliest upload identified by Know Your Meme.[2]

  3. October 2011

    Big Brother UK platform jump · Oct 26 ’11

    Big Brother housemates completed a cinnamon task and won a '90s rave.[3][4]

  1. afterlife · Dec 14 ’11

  2. afterlife · Jan 30 ’12

Join free to see the other 12 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 10 sourced numbers and 17 sources. Start with a free account.

Join freeGo Pro
Origin
Organic
Sector
Culture (no sector)
Region
Global
YouTube challenge clips counted in the Pediatrics paper
51.1K
As of Aug 10, 2012 · YouTube · Pediatrics / PubMed Central
Evidence
Grade B

Spread the same way

Meme & format · TikTok · 201970

Lizzo DNA Test challenge

TikTok users turned Lizzo’s 100% lyric into jokes about their identities.

1 / 8

  • Lizzo DNA Test challenge
  • Mannequin Challenge
  • Grimace Shake
  • Don't Leave Me Challenge
  • Raygun at the Paris Olympics
  • Anthropologie Rock
  • Tide Pod challenge
  • Joker stairs

New cases, every week

How the next thing spread, the week it does.