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Library/Campaign/Coldplay's Game of Thrones: The Musical
Grade B24 sourcesHIS-00098

Coldplay's Game of Thrones: The Musical

Campaign · 2015 · Notable

45Editable slideCertificate

Unruly reported 765,286 May shares for Coldplay’s Game of Thrones charity sketch.

Original · Coldplay
Coldplay's Game of Thrones: The Musical (Full 12-minute version)
Coldplay on YouTube
peter-dinklage-coldplay
TIME
3.4M views · 2.3K reactions | Here is the full 12-minute version of our Game of Thrones: The Musical sketch for Red Nose Day USA! If you enjoy it, please donate at http://po.st/RedNoseThrones |…
Coldplay / Facebook
Coldplay's Game of Thrones: The Musical - Coldplay Timeline
Coldplay
Coldplay en concert exclusif le 24 mai sur TikTok - Newsroom | TikTok
TikTok

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity65Longevity1945

Numbers

Seed to peak
1 day
May 21 ’15 to May 22 ’15
Platforms
5
Started on TV
Origin
Seeded
Entertainment

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Revival
  • Mystery & lore
  • Fandom mobilisation

How it spread

Trace the origin

Coldplay’s musical spoof aired on NBC and appeared on Facebook and YouTube. Fans discussed its song titles and translated the full sketch. Unruly reported 765,286 May shares; later creators remixed its songs and posted reactions.

Google searchesFeb ’15MayJunNovMay ’16SepMay ’17DecOct ’18Aug ’19Jun ’20May ’21AugPeakOpen webPressTVFacebookYouTube
Open webPressTVFacebookYouTube

13 more events on this chart

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Timeline (16)

  1. May 2015

    Coldplaying precursor · May 18 ’15

    Coldplaying reported fans had linked new song titles to the upcoming Red Nose Day sketch.[21]

    peter-dinklage-coldplay
    Open the first post ↗

  2. TIME precursor · May 19 ’15

    TIME covered Peter Dinklage’s teaser for Coldplay’s musical before the full sketch aired.[1][2]

  3. CBS News precursor · May 20 ’15

    CBS News previewed Dinklage and Coster-Waldau clips before the full sketch.[3]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 51
Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’15MayJunNovMay ’16SepMay ’17DecOct ’18Aug ’19Jun ’20May ’21AugPeakOpen webPressTVFacebookYouTube
Open webPressTVFacebookYouTube

13 more events on this chart

Join free to see them

  1. May 2015

    Coldplaying precursor · May 18 ’15

    Coldplaying reported fans had linked new song titles to the upcoming Red Nose Day sketch.[21]

    peter-dinklage-coldplay
    Open the first post ↗

  2. TIME precursor · May 19 ’15

    TIME covered Peter Dinklage’s teaser for Coldplay’s musical before the full sketch aired.[1][2]

  3. CBS News precursor · May 20 ’15

    CBS News previewed Dinklage and Coster-Waldau clips before the full sketch.[3]

  1. seed · May 21 ’15

  2. owner response · May 21 ’15

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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