Coors Light's Out
Campaign · 2023 · Niche
Coors Light reported its $17 empty replica cans sold out after Ohtani damaged its ad.
Coors Light
@CoorsLight · Aug 29, 2023
Looks like we got a new can design thanks to the best player in baseball. Thoughts?
shobae 大谷翔平 ¹⁷ Ohtani Shohei ¹⁷ 🐶
@shoheisaveus · Sep 5, 2023
Coors light new advertising at the Big A They are smart 😂
Shinsuke Handyman@ShinsukeHandym1
クアーズさん面白い🤣
Coors Light
@CoorsLight · Sep 5, 2023
You asked for it and now it’s here. Get a piece of Coors Light baseball history with a commemorative replica of the can inspired by one of the world’s biggest baseball superstars. Available now at shop.coorslight.com/products/hitst…
SNY
@SNYtv · Aug 26, 2023
Shohei Ohtani knocked out a bulb in the scoreboard on a long foul ball. Ohtani later doubled to right-center.
Spread Score
How it worksNumbers
- Launch-offering impressions, Boardroom report; cutoff unknown
- 1M
- X · Self-reported · Boardroom
- Seed to milestone
- 2 weeks
- Aug 29 ’23 to Sep 12 ’23
- Platforms
- 4
- Started on X
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originOhtani’s foul ball damaged a Coors Light ad. The brand posted a matching can mockup, then made an empty collectible after fans asked to buy it. The cans sold out, while stadium ads, fan replies and a Boardroom TikTok carried the design.
Documented milestone; not a measured attention peak.
12 more events on this chart
Join free to see themTimeline (15)
Changelogupdated Oct 13 ’26
- Added: 15 events, 19 sources · Score 24
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New cases, every week
How the next thing spread, the week it does.