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Library/Campaign/Just One Cornetto (ReMAXed)
Grade B25 sourcesHIS-00103

Just One Cornetto (ReMAXed)

Campaign · 2026 · Viral

Made by Golin London (PR) and The Brooklyn Brothers London (creative) · Sources

62Editable slideCertificate

Cornetto’s Susan Boyle remix campaign reported 4.6 billion reach, including its teasers.

Original · Susan Boyle / Cornetto
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…
Susan Boyle on Instagram
Susan Boyle has unveiled her latest project
Press Association via The Irish News
We just helped Susan Boyle release a new song for Cornetto... Unreal effort from the NUSA STUDIOS and Golin team to bring this campaign to life. Watch this space 👀 Huge effort from the team:… |…
Toby Hart / NUSA Studios
#nostalgiamaxxing #cornetto #justonecornetto #lifetastesbetterwithicecream | The Magnum Ice Cream Company
The Magnum Ice Cream Company / LinkedIn
Just One Cornetto (ReMAXed) - Single by Susan Boyle on Apple Music
Apple Music

Spread Score

How it works
Reach64Contagion45Breadth70Velocity69LongevityNo data yet62

Numbers

Brand-reported campaign reach, including teaser activity
4.6B
As of Jun 6, 2026 · Self-reported · The Magnum Ice Cream Company / LinkedIn
Peak date
Week of Jun 6, 2026
Jun 1 ’26 to Week of Jun 6, 2026
Platforms
7
Started on Instagram
Origin
Mixed
Food & beverage

Mechanics

  • Mystery & lorePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Newsjacking

How it spread

Trace the origin

Boyle’s makeover teasers prompted Cornetto speculation before the remix arrived early. Public reactions spread on X, radio and YouTube. The agency later reported 250,000 video shares on TikTok and Instagram and use at a wedding.

Dates use the stated precision; chart positions are date anchors.

Jun ’26JulAugSepOctInstagramXOpen webPressAudioYouTubeGroup chats
InstagramXOpen webPressAudioYouTubeGroup chats

13 more events on this chart

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Timeline (16)

  1. May 2026

    Susan Boyle precursor · May 27 ’26

    Boyle posted a makeover slideshow teasing a new era, with an advertising disclosure.[1][2]

    Open the first post ↗

  2. Pop Crave precursor · May 27 ’26

    Pop Crave reposted Boyle’s makeover and new-era caption on X.[3]

  3. BuzzJack users precursor · May 28 ’26

    BuzzJack users discussed the makeover and speculated that it was a Cornetto campaign.[4]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 23 sources · Score 57
Origin
Mixed
Sector
Food & beverage
Region
GB
Brand-reported campaign reach, including teaser activity
4.6B
As of Jun 6, 2026 · Self-reported · The Magnum Ice Cream Company / LinkedIn
Evidence
Grade B

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2B impressions

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Instagram · 2022

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How the next thing spread, the week it does.

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· Sources
Jun ’26JulAugSepOctInstagramXOpen webPressAudioYouTubeGroup chats
InstagramXOpen webPressAudioYouTubeGroup chats

13 more events on this chart

Join free to see them

  1. May 2026

    Susan Boyle precursor · May 27 ’26

    Boyle posted a makeover slideshow teasing a new era, with an advertising disclosure.[1][2]

    Open the first post ↗

  2. Pop Crave precursor · May 27 ’26

    Pop Crave reposted Boyle’s makeover and new-era caption on X.[3]

  3. BuzzJack users precursor · May 28 ’26

    BuzzJack users discussed the makeover and speculated that it was a Cornetto campaign.[4]

  1. precursor · May 28 ’26

  2. precursor · May 29 ’26

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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