Costco’s $1.50 hot dog pledge
Moment · 2024
Costco reaffirmed its $1.50 combo price, prompting jokes on X and national coverage.
Nathaniel Meyersohn
@nmeyersohn · May 30, 2024
Costco’s new finance chief today: “I also want to confirm the $1.50 hot dog price is safe.”
DA
@fresh_coast2 · May 30, 2024
The year is 2037. The Costco hot dog is $1.50. Americans subsist entirely on Costco hot dogs, which comprise less than 1% of their budgets. Costco’s entire business exists to cross subsidize the hot dog, the price of which executives continue to maintain is “safe.”
Jack Caporuscio
@Caporuscio_Jack · May 31, 2024
On a generational run (📸 via @seattletimes)
Brian Tallerico
@Brian_Tallerico · May 31, 2024
Nathaniel Meyersohn@nmeyersohn
Costco’s new finance chief today: “I also want to confirm the $1.50 hot dog price is safe.”
Robbie Gramer
@RobbieGramer · May 31, 2024
Hands down biggest news of the day
Nathaniel Meyersohn@nmeyersohn
Costco’s new finance chief today: “I also want to confirm the $1.50 hot dog price is safe.”
Gravy
@Gravytme · May 31, 2024
i suggest that we move away from the gold standard and instead adopt the Costo Hot Dog Standard
Nathaniel Meyersohn@nmeyersohn
Costco’s new finance chief today: “I also want to confirm the $1.50 hot dog price is safe.”
Spread Score
How it worksNumbers
- Peak proxy date
- Week of May 31, 2024
- May 30 ’24 to Week of May 31, 2024
- Platforms
- 6
- Started on Open web
- Origin
- Seeded
- Retail
How it spread
Trace the originCostco reaffirmed its combo price on an earnings call. A reporter’s X post prompted jokes, then national coverage and Reddit discussion. Executives repeated the pledge as the price stayed at $1.50.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (10)
May 2024
Gary Millerchip seed · May 30 ’24
Millerchip opened his first Costco earnings call by confirming the hot dog price was safe.[1]
CNN press · May 31 ’24
CNN reported the price would stay and contrasted the pledge with other disappearing low-price offers.[5]
Join free to see why it worked and the other 7 events. Free, on every case.
Spread the same way
Do this
- 1Keep a price promise specific enough for customers to repeat.
Every number (10)
- @fresh_coast2 reply on X; live rounded counter“41.9K Views”41.9K[3]
Press (5 outlets)
- May 31, 20241 day in
CBS News · Costco vows not to hike the price of its $1.50 hot dog combo
You’ve seen 1 of 3 steps, 1 of 10 numbers and 1 of 5 outlets. Pro opens the rest, with all 23 sources.