Toys "R" Us closure
Moment · 2018 · Notable
A farewell photo was reported shared over 308,000 times as Toys R Us closed U.S. stores.
Obey Fumez
@Fumez · Mar 10, 2018
I remember as a kid walking into a Toys R Us was like walking into a magical dream world, now they are closing because kids don't want toys anymore, it's actually really sad to think about
Spread Score
How it worksNumbers
- Seed to peak proxy
- 5 days
- Mar 10 ’18 to Mar 15 ’18
- Platforms
- 6
- Started on X
- Origin
- Organic
- Retail
How it spread
Trace the originReports of liquidation drew childhood tributes and a minor-key jingle cover. The June goodbye photo spread from Facebook to Twitter and news coverage. The final U.S. stores closed while workers sought severance.
Proxy date; not a directly measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
September 2017
Toys R Us precursor · Sep 18 ’17
Toys R Us filed for Chapter 11 protection and said its stores would remain open.[1]
March 2018
CNBC, Bloomberg and The Wall Street Journal precursor · Mar 8 ’18
Reports said Toys R Us was preparing to liquidate its U.S. business.[2]
@Fumez seed · Mar 10 ’18
Fumez recalled childhood visits and lamented the reported store closures.[3]
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