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Library/Campaign/Currys Gen Z Script
Grade B20 sourcesHIS-00554

Currys Gen Z Script

Campaign · 2024 · Niche

27Editable slideCertificate

Currys reported 12 million organic views across channels for its slang-script video.

Original · Currys

Nathalie Vincent

@awlilnatty · Aug 29, 2024

Best ad of the year @currys. It’s giving demure.

2.5K25
Post · @awlilnatty on X

Supertanskiii

@supertanskiii · Sep 1, 2024

I’m sorry but this is a fucking GENIUS bit of marketing from Curry’s.

21.3K233
Post · @supertanskiii on X
Clip · @beamishmuseum on TikTok

George Bailey

@grbails · Sep 2, 2024

This is going straight in my sociolinguistics lecture on language change + lexical variation

Supertanskiii@supertanskiii

I’m sorry but this is a fucking GENIUS bit of marketing from Curry’s.

260
Post · @grbails on X
Clip · @nationaltrust on TikTok
Clip · @northumberlandzoo on TikTok

Currys

@currys · Aug 29, 2024

A really uncomfortable watch

1.4K58
Post · @currys on X

TAG

@2AngryGamers · Sep 2, 2024

Extraordinary work from Currys

Currys@currys

A really uncomfortable watch

756
Post · @2AngryGamers on X
The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral
@currys on TikTok
I’m sorry but this is a fucking GENIUS bit of marketing from Curry’s.
@supertanskiii on X
This is slay #genz #slay #demure #fyp #viral #genzlife #sweet
@beamishmuseum on TikTok
Our Zoo Directors didn’t understand the assignment. #genz #genzmarketing #viral #fyp #funny #marketing
@northumberlandzoo on TikTok
Unpopular opinion: “letting Gen Z write the marketing script” content has peaked. Following the highly entertaining viral Currys plc video 3 weeks ago, you can’t have missed the explosion in…
Laura Di Simone on LinkedIn
Currys ran with Gen Z slang in their latest internet ad – and it’s a hilariously cringeworthy masterpiece
The Poke
This post slays: Gen Z comms from Curry’s and charities
madlinsudn blog
Hoa Hoa und Gen Z Scripts: Aktuelle Social-Media-Trends | OnlineMarketing.de
OnlineMarketing.de

Spread Score

How it works
Reach43ContagionNo data yetBreadth30Velocity4Longevity1427

Numbers

Claimed press monthly impressions, awards entry
300M
As of Nov 19, 2025 · Press · Self-reported · The Drum, campaign awards entry
Seed to milestone
4 weeks
Aug 28 ’24 to Sep 27 ’24
Platforms
4
Started on TikTok
Origin
Seeded
Retail

Mechanics

  • Remixable templatePrimary
  • Brand pile-on
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Currys posted George’s slang-filled store tour in August. Independent X reactions carried it beyond the brand’s accounts, and museums and a zoo made versions. TikTok’s year-end trend coverage featured it; an awards entry later claimed 12 million hero-video views.

Documented milestone; not a measured attention peak.

Sep ’24OctNovDecMar ’25JunSepDecTikTokXOpen webPress
TikTokXOpen webPress

13 more events on this chart

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Timeline (16)

  1. August 2024

    @currys seed · Aug 28 ’24

    Currys posted a store tour in which George delivered a script filled with internet slang.[1][2]

    The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral
    Open the first post ↗

  2. @awlilnatty platform jump · Aug 29 ’24

    Nathalie Vincent reposted the Currys advert and called it the best ad of the year.[3]

  3. Ryan Todd owner response · Aug 30 ’24

    Ryan Todd credited George’s delivery and reported organic views and broadcast coverage.[4]

Origin
Seeded
Sector
Retail
Region
GB
Claimed press monthly impressions, awards entry
300M
As of Nov 19, 2025 · Press · Self-reported · The Drum, campaign awards entry
Evidence
Grade B

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Sep ’24OctNovDecMar ’25JunSepDecTikTokXOpen webPress
TikTokXOpen webPress

13 more events on this chart

Join free to see them

  1. August 2024

    @currys seed · Aug 28 ’24

    Currys posted a store tour in which George delivered a script filled with internet slang.[1][2]

    The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral
    Open the first post ↗

  2. @awlilnatty platform jump · Aug 29 ’24

    Nathalie Vincent reposted the Currys advert and called it the best ad of the year.[3]

  3. Ryan Todd owner response · Aug 30 ’24

    Ryan Todd credited George’s delivery and reported organic views and broadcast coverage.[4]

  1. owner response · Sep 1 ’24

  2. owner response · Sep 2 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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