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Library/Series/Dark
Grade A22 sourcesHIS-01360

Dark

Series · 2017 · Notable

52Editable slideCertificate

Netflix said more than 90% of viewing of its German series Dark came from abroad.

Trailer · Netflix on YouTube
Trailer · Netflix on YouTube
Jonas Kahnwald in his yellow raincoat
Rotten Tomatoes
Dark season 3 official trailer
Netflix on YouTube
Dark teaser title card, Netflix
Netflix on YouTube
Filming Dark at night, from Netflix's date announcement
Netflix
A figure in a hood and gas mask
Deadline
Fan-made diagram of Dark's time loops (contains spoilers)
Christianlorenz97, CC BY-SA 4.0
Jonas walks through the Winden cave
IndieWire
Two Dark characters on a bench
Filmstarts

Spread Score

How it works
Reach75Contagion35Breadth90Velocity0Longevity3352

Numbers

Peak proxy date
Jun 29 ’20
Sep 2017 to Jun 29 ’20
Platforms
5
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Fandom mobilisation
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

Dark premiered at Toronto, then launched on Netflix. Overseas viewers shared praise and diagrams. Netflix renewed it. The final season launch produced Parrot’s strongest reported demand proxy for the series.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesNov ’16Jun ’17OctFeb ’18OctOct ’19Jun ’20AugAug ’21May ’23Apr ’25Oct ’26Peak proxyYouTubeOpen webPressXRetail
YouTubeOpen webPressXRetail

13 more events on this chart

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Timeline (16)

  1. March 2017

    Netflix precursor · Mar 1 ’17

    Netflix released a teaser for its first German original at its Berlin programming presentation.[1]

    Open the first post ↗

  2. September 2017

    TIFF / Netflix seed · Sep 2017

    TIFF premiered the first two episodes of Dark in its Primetime programme.[2][3]

    Filming Dark at night, from Netflix's date announcement

  3. IndieWire press · Sep 14 ’17

    IndieWire reviewed the Toronto premiere and compared Dark with Stranger Things and The OA.[4]

    Jonas walks through the Winden cave

  1. commercial · Dec 1 ’17

  2. platform jump · Dec 3 ’17

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 10 sourced numbers and 22 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
DE
Reported figure
—
Evidence
Grade A

Spread the same way

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Netflix (distributor); Laura Ricciardi and Moira Demos (filmmakers)

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415M impressions

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New cases, every week

How the next thing spread, the week it does.