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Library/Campaign/Dove Men+Care: First Fatherhood Moments
Grade B21 sourcesHIS-00128

Dove Men+Care: First Fatherhood Moments

Campaign · 2015 · Niche

36Editable slideCertificate

Dove’s Father’s Day film was reported to have 16.6 million YouTube views.

Original · Dove Men+Care US / Havas; media agency Mindshare
Father’s Day for dads to be | Dove Men+Care
dovemencareus on YouTube
First Fatherhood Moments
Sustainable Dad / Chris Baccus
VIRAL VIDEOS: First Dad Moments
Fox News Radio
Ad of the Week: Gillette's Father's Day Film is Touching and Relevant | Ace Metrix
Ace Metrix
Dove video features real dads-to-be: Why 'authentic' ads create buzz
The Christian Science Monitor

Spread Score

How it works
Reach34Contagion35Breadth40VelocityNo data yetLongevityNo data yet36

Numbers

June Brazil leaderboard: video views, geographic scope unclear
6.5M
As of Jul 17, 2015 · YouTube · Self-reported · Meio & Mensagem / YouTube Ads Leaderboard
Milestone date
Week of Jun 19, 2015
Jun 15 ’15 to Week of Jun 19, 2015
Platforms
4
Started on YouTube
Origin
Mixed
Beauty & personal care

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Transgression
  • Newsjacking
  • Pairing

How it spread

Trace the origin

Dove assembled parents’ home videos for Father’s Day. Press reported Facebook virality, while creator gifting and paid media also supported the launch. The film appeared on YouTube ads leaderboards and became a bilingual English lesson.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Jun ’15JulAugOctDecMar ’16JunAugNovApr ’17YouTubeOpen webPressFacebook
YouTubeOpen webPressFacebook

14 more events on this chart

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Timeline (17)

  1. June 2015

    Dove Men+Care seed · Jun 15 ’15

    Dove Men+Care launched First Fatherhood Moments using personal clips from 13 dads.[1][2]

    Father’s Day for dads to be | Dove Men+Care
    Open the first post ↗

  2. Dove Men+Care owner response · Jun 15 ’15

    Dove announced open letters on Medium and a target of 10,000 Dad Care Packages.[1]

  3. TIME press · Jun 15 ’15

    TIME covered the film and reported that Dove asked parents to join after finding their clips online.[3]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Added 1 number · Revised 1 number · Score 50 → 43
  2. 2026-10-15Fact-check passed (34 claims)
  3. 2026-10-12Added: 16 events, 19 sources · Score 50
Origin
Mixed
Sector
Beauty & personal care
Region
US
June Brazil leaderboard: video views, geographic scope unclear
6.5M
As of Jul 17, 2015 · YouTube · Self-reported · Meio & Mensagem / YouTube Ads Leaderboard
Evidence
Grade B

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45
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7M views

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How the next thing spread, the week it does.

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Jun ’15JulAugOctDecMar ’16JunAugNovApr ’17YouTubeOpen webPressFacebook
YouTubeOpen webPressFacebook

14 more events on this chart

Join free to see them

  1. June 2015

    Dove Men+Care seed · Jun 15 ’15

    Dove Men+Care launched First Fatherhood Moments using personal clips from 13 dads.[1][2]

    Father’s Day for dads to be | Dove Men+Care
    Open the first post ↗

  2. Dove Men+Care owner response · Jun 15 ’15

    Dove announced open letters on Medium and a target of 10,000 Dad Care Packages.[1]

  3. TIME press · Jun 15 ’15

    TIME covered the film and reported that Dove asked parents to join after finding their clips online.[3]

  1. platform jump · Jun 16 ’15

  2. owner response · Jun 17 ’15

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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  3. 3

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