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Library/Campaign/MGA Presents: Diss-mas
Grade B18 sourcesHIS-00294

MGA Presents: Diss-mas

Campaign · 2024 · Notable

48Editable slideCertificate

MGA’s diss track generated 3.4 million reported impressions beyond owned channels.

Original · MGA Entertainment / VIRTUE Worldwide / Pulse Films
MGA PRESENTS: The Rizzler - DISS-MAS 🎁
MGA Entertainment on YouTube
The Rizzler on Instagram: "DISS-MAS. OUT NOW. #ad #dissmas #mga #mgaentertainment #mgapresents #lolsurprise #rainbowhigh #bratz #littletikes #grossmos #cartuned #miniverse #finderscreepers…
MGA Entertainment / The Rizzler
The Rizzler on Instagram: "Gift Cards Beware. Diss-Mas is coming. #MGA #MGAEntertainment #LOLSurprise #RainbowHigh #Bratz #LittleTikes #GrossMos #Cartuned #Miniverse #FindersCreepers #Yummiland…
MGA Entertainment / The Rizzler
The young influencer known as "The Rizzler" is wearing a fur coat and heavy gold chains looks into the camera with a serious expression in a luxury home. Large, elegant red text in the center reads…
VIRTUE Worldwide
Diss-Mas - Single by MGA Entertainment & The Rizzler on Apple Music
Apple Music
Social media sensation ‘The Rizzler’ on what kids want for the holidays | Fox Business Video
Fox Business / The Claman Countdown
Welcome to Christmas, the thing with the eggs: Music Only I Care About with Miss Mei
WFMU
A wooden tray on a hedge with various miniature toy food items and a colorful "Miniverse" toy ball. Large, vibrant pink script text across the center reads MGA "EGGSSSSS"
VIRTUE Worldwide
MGA’s behind-the-scenes cover for the Diss-Mas shoot.
MGA Entertainment / The Rizzler
MGA Entertainment Teams Up with The Rizzler for Diss-Mas Video
The Toy Book
Ludwig Shuts Down Offbrand Events 🔚
The Publish Press
The Rizzler Dropped A Christmas Diss Track: Who Is He Dissing?
Betches

Spread Score

How it works
Reach48Contagion35Breadth30Velocity100Longevity3748

Numbers

Newswire distribution, reported potential impressions
545.7M
Self-reported · Cassandra Scholnick, MGA campaign participant
Seed to peak
5 days
Dec 11 ’24 to Dec 16 ’24
Platforms
7
Started on YouTube
Origin
Mixed
Toys & collectibles

Mechanics

  • TransgressionPrimary
  • Platform jump
  • Press loop
  • Pairing
  • Newsjacking

How it spread

Trace the origin

MGA released a shoppable diss track against gift cards with The Rizzler. Fans commented on Instagram, and press and radio carried it beyond toy coverage. MGA later released an Easter follow-up with Nova Starr.

Google searchesDec ’24Jan ’25FebAprMayJunPeakInstagramYouTubePressRetailAudioTVOpen web
InstagramYouTubePressRetailAudioTVOpen web

11 more events on this chart

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Timeline (14)

  1. December 2024

    The Rizzler precursor · Dec 10 ’24

    The Rizzler posted a Diss-Mas teaser marked #ad.[1]

    Open the first post ↗

  2. MGA Entertainment seed · Dec 11 ’24

    MGA released a shoppable music video with The Rizzler dissing gift cards.[2][3][4]

    MGA PRESENTS: The Rizzler - DISS-MAS 🎁

  3. The Toy Book press · Dec 11 ’24

    The Toy Book covered the video and its clickable toy-shopping links.[4]

    MGA Entertainment Teams Up with The Rizzler for Diss-Mas Video
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Added 1 source
  2. 2026-10-15Fact-check passed (29 claims)
  3. 2026-10-12Added: 13 events, 16 sources · Score 44
Origin
Mixed
Sector
Toys & collectibles
Region
US
Newswire distribution, reported potential impressions
545.7M
Self-reported · Cassandra Scholnick, MGA campaign participant
Evidence
Grade B

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6.5M views

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How the next thing spread, the week it does.

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Google searchesDec ’24Jan ’25FebAprMayJunPeakInstagramYouTubePressRetailAudioTVOpen web
InstagramYouTubePressRetailAudioTVOpen web

11 more events on this chart

Join free to see them

  1. December 2024

    The Rizzler precursor · Dec 10 ’24

    The Rizzler posted a Diss-Mas teaser marked #ad.[1]

    Open the first post ↗

  2. MGA Entertainment seed · Dec 11 ’24

    MGA released a shoppable music video with The Rizzler dissing gift cards.[2][3][4]

    MGA PRESENTS: The Rizzler - DISS-MAS 🎁

  3. The Toy Book press · Dec 11 ’24

    The Toy Book covered the video and its clickable toy-shopping links.[4]

    MGA Entertainment Teams Up with The Rizzler for Diss-Mas Video

  1. commercial · Dec 12 ’24

  2. owner response · Dec 12 ’24

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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