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Library/Campaign/Durex Annu Kapoor true-friend advertisement
Grade B17 sourcesHIS-00730

Durex Annu Kapoor true-friend advertisement

Campaign · 2024 · Niche

29Editable slideCertificate

A repost of Annu Kapoor’s Durex ad showed 806,600 live X post views at lookup.

Original · Durex India / Youngun / Annu Kapoor

The Cinéprism

@TheCineprism · Oct 17, 2024

Probably the biggest plot twist of the year so far

6.2K185
Post · @TheCineprism on X

Mufaddal Vohra

@mufaddal_vohra · Oct 17, 2024

This ad is more unpredictable than the Indian batting lineup. 😂😂 https://t.co/yIDWSE7T6d

3.6K164
Post · @mufaddal_vohra on X

Ravindra Sur@na 🇮🇳

@iamravin · Oct 17, 2024

Woh Rajshree ad dekhke hi pata chal gaya.. twist is just there... 😂

580
Post · @iamravin on X

S H A M A I L شمائل اوذاعی

@shamail_auzaee7 · Oct 17, 2024

I was waiting for “swad me hi soch hai, Rajshree pan masala” 😭💀

2967
Post · @shamail_auzaee7 on X

El Niño 🇮🇳

@suppandiiii · Oct 17, 2024

the writer

170
Post · @suppandiiii on X

tere naina

@nainaverse · Oct 17, 2024

Can’t believe it’s the same guy who owns a sperm clinic 😭

713
Post · @nainaverse on X

Durex India

@DurexIndia · Oct 17, 2024

Nolan : 0, Annu Kapoor : 1

14214
Post · @DurexIndia on X
Durex India on Instagram: "Nolan : 0, Annu Kapoor : 1 . . . . . . #Collaboration"
@DurexIndia on X
Probably the biggest plot twist of the year so far
@TheCineprism on X
@TheCineprism Can’t believe it’s the same guy who owns a sperm clinic 😭
@nainaverse on X
@TheCineprism the writer
@suppandiiii on X
Annu Kapoor shares thoughts on being featured in condom ad: “Sex and violence always attract human beings”
Bollywood Hungama
'Sex Ek Vardaan Hai': Annu Kapoor Opens Up On His Viral Condom Ad, Says 'I Am Giving Lesson As Grandparent'
Free Press Journal
Annu Kapoor invokes Rajshree pan persona to talk STDs for Durex
afaqs!

Spread Score

How it works
Reach0Contagion20Breadth30Velocity100LongevityNo data yet29

Numbers

The Cinéprism repost, live X post impressions
806.6K
As of Oct 14, 2026 · X · The Cinéprism / X
Peak date
Week of Oct 18, 2024
Oct 17 ’24 to Week of Oct 18, 2024
Platforms
5
Started on Instagram
Origin
Seeded
Health & fitness

Mechanics

  • Response chain
  • Controversy
  • Transgression
  • Platform jump
  • Press loopPrimary

How it spread

Trace the origin

Durex cast Annu Kapoor in a friendship monologue ending with a condom reveal. X reposts and Reddit jokes compared it with his pan masala ads. Reaction coverage led to an actor interview and trade debate about the creative.

Dates use the stated precision; chart positions are date anchors.

Nov ’24InstagramXRedditOpen webPress
InstagramXRedditOpen webPress

9 more events on this chart

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Timeline (12)

  1. October 2024

    Durex India / Annu Kapoor seed · Oct 17 ’24

    Durex India posted Kapoor’s friendship monologue with a Close Fit condom reveal and a collaboration label.[1]

    Open the first post ↗

  2. The Cinéprism / Mufaddal Vohra platform jump · Oct 17 ’24

    The Cinéprism shared the plot twist; Vohra quoted it with a joke about India’s batting lineup.[2][3]

    Probably the biggest plot twist of the year so far

  3. r/bollywoodmemes users platform jump · Oct 17 ’24

    A Bollywood meme thread shared the ad, and commenters said they had expected Rajshree pan masala.[4]

Origin
Seeded
Sector
Health & fitness
Region
IN
The Cinéprism repost, live X post impressions
806.6K
As of Oct 14, 2026 · X · The Cinéprism / X
Evidence
Grade B

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52
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160M views

New cases, every week

How the next thing spread, the week it does.

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Nov ’24InstagramXRedditOpen webPress
InstagramXRedditOpen webPress

9 more events on this chart

Join free to see them

  1. October 2024

    Durex India / Annu Kapoor seed · Oct 17 ’24

    Durex India posted Kapoor’s friendship monologue with a Close Fit condom reveal and a collaboration label.[1]

    Open the first post ↗

  2. The Cinéprism / Mufaddal Vohra platform jump · Oct 17 ’24

    The Cinéprism shared the plot twist; Vohra quoted it with a joke about India’s batting lineup.[2][3]

    Probably the biggest plot twist of the year so far

  3. r/bollywoodmemes users platform jump · Oct 17 ’24

    A Bollywood meme thread shared the ad, and commenters said they had expected Rajshree pan masala.[4]

  1. owner response · Oct 17 ’24

  2. platform jump · Oct 17 ’24

Join free to see the other 9 events and the full chart. Free, on every case.

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Why it worked

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