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Library/Meme & format/Enola Holmes poster
Grade B18 sourcesHIS-00147

Enola Holmes poster

Meme & format · 2020 · Notable

41Editable slideCertificate

A poster for a Victorian mystery showed a London building opened in 2001.

Daniel Benneworth-Gray

@gray · Aug 18, 2020

383
Original · Daniel Benneworth-Gray
Trailer · Netflix on YouTube

Netflix UK & Ireland

@NetflixUK · Aug 25, 2020

The trailer is afoot! Enola Holmes arrives 23 September

2.6K62
Trailer · @NetflixUK on X

Netflix Family

@netflixfamily · Aug 18, 2020

Meet Millie Bobby Brown as Sherlock Holmes' detective little sister, #EnolaHolmes. Mark your calendar: #EnolaHolmes family movie night on September 23

923
Post · @netflixfamily on X

Netflix

@netflix · Aug 17, 2020

alone loshme reeebtpms wnettyrhitd 🕵️‍♀️🔍 h

12.3K279
Post · @netflix on X

Daniel Benneworth-Gray

@gray · Aug 18, 2020

Presumably the mystery revolves around the sudden appearance of Portcullis House in 19th century London.

1115
Post · @gray on X

Daniel Benneworth-Gray

@gray · Aug 18, 2020

It’s thiiiis close to being called Holmes Alone, a film I would also gladly watch with my eyes.

222
Post · @gray on X

Fake History Hunter

@fakehistoryhunt · Aug 26, 2020

Good catch! I was too distracted by Henry Cavill to notice this, or anything else in the trailer, poster, world.

70
Post · @fakehistoryhunt on X
Meet Millie Bobby Brown as Sherlock Holmes' detective little sister, #EnolaHolmes. Mark your calendar: #EnolaHolmes family movie night on September 23
@netflixfamily on X
Henry Cavill on Instagram: "Congratulations my fellow private detectives, you’ve cracked the code... #EnolaHolmes #September23 @Netflix"
Henry Cavill on Instagram
Enola Holmes | Official Trailer | Netflix
Netflix on YouTube
Post by @gray on X
@gray on X
Post by @gray on X
@gray on X

Spread Score

How it works
Reach74Contagion35Breadth20Velocity33Longevity1941

Numbers

Seed to peak
1 day
Aug 18 ’20 to Aug 19 ’20
Platforms
3
Started on X
Origin
Mixed
Entertainment

Mechanics

  • Press loopPrimary
  • Platform jump
  • Controversy
  • Response chain

How it spread

Trace the origin

The visible building detail prompted reply-thread banter as well as articles. Cine PREMIERE retold a follower exchange; eCartelera linked Metro and embedded Gray’s joke. Reddit also discussed the exact building error, without a proven relationship to the X thread.

Google searchesAug ’20SepOctNovDecPeakXOpen webPress
XOpen webPress

10 more events on this chart

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Timeline (13)

  1. August 2020

    @netflix precursor · Aug 17 ’20

    Netflix posted an Enola Holmes teaser with an anagram caption.[1]

    Open the first post ↗

  2. @netflixfamily precursor · Aug 18 ’20

    Netflix Family posted the Enola Holmes cast poster with the September release date.[2][3]

    Meet Millie Bobby Brown as Sherlock Holmes' detective little sister, #EnolaHolmes. Mark your calendar: #EnolaHolmes family movie night on September 23

  3. IMP Awards precursor · Aug 18 ’20

    IMP Awards added the poster to its gallery and credited Concept Arts with the design.[4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 1 event · Removed 1 event
  2. 2026-10-12Added: 13 events, 16 sources · Score 41
Origin
Mixed
Sector
Entertainment
Region
Global
Reported figure
—
Evidence
Grade B

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Game of Thrones coffee cup

Open web · 2019

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

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X · 2024

56
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14M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesAug ’20SepOctNovDecPeakXOpen webPress
XOpen webPress

10 more events on this chart

Join free to see them

  1. August 2020

    @netflix precursor · Aug 17 ’20

    Netflix posted an Enola Holmes teaser with an anagram caption.[1]

    Open the first post ↗

  2. @netflixfamily precursor · Aug 18 ’20

    Netflix Family posted the Enola Holmes cast poster with the September release date.[2][3]

    Meet Millie Bobby Brown as Sherlock Holmes' detective little sister, #EnolaHolmes. Mark your calendar: #EnolaHolmes family movie night on September 23

  3. IMP Awards precursor · Aug 18 ’20

    IMP Awards added the poster to its gallery and credited Concept Arts with the design.[4]

  1. seed · Aug 18 ’20

  2. backlash · Aug 18 ’20

Join free to see the other 10 events and the full chart. Free, on every case.

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