Fancy Like
Music · 2021 · Viral
Hayes’s camp reported over 202,500 TikTok fan videos using “Fancy Like”.
Spread Score
How it worksNumbers
- Applebee’s campaign earned impressions, agency report
- 4.3B
- Self-reported · Grey
- Peak date
- Week of Sep 12, 2021
- Jun 4 ’21 to Week of Sep 12, 2021
- Platforms
- 6
- Started on Audio
- Origin
- Mixed
- Entertainment
How it spread
Trace the originHayes released the song, then danced with his daughter on TikTok. Fans copied the routine; the song topped country charts. Applebee’s licensed it for TV ads and restored the named shake. A pop remix followed, and “Fancy Like” peaked at No. 3 on the Hot 100.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
June 2021
Walker Hayes seed · Jun 4 ’21
Hayes released “Fancy Like” on the Country Stuff EP.[1]
SiriusXM The Highway press · Jun 8 ’21
The Highway added “Fancy Like” before Hayes posted the dance.[2]
Walker Hayes and Lela Hayes platform jump · Jun 13 ’21
Hayes posted the dance he choreographed with his daughter Lela.[3]
Changelogupdated Oct 12 ’26
- Added: 16 events, 20 sources · Score 57
Spread the same way
New cases, every week
How the next thing spread, the week it does.