LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Food & drink/Gay Burger
Grade B20 sourcesHIS-00175

Gay Burger

Food & drink · 2021 · Niche

37Editable slideCertificate

Brandwatch reported 12,500 people mentioning Gay Burger on Twitter on launch day.

elijah daniel

@elijahdaniel · Feb 9, 2021

GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @gayburgerco 😭🌈🍔 GayBurgers.com ht

17K624
Original · Elijah Daniel

Gay Burger

@gayburgerco · Feb 10, 2021

#GayBurger

1.3K3
Post · @gayburgerco on X
GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @GayBurgerCo 😭🌈🍔
@elijahdaniel on X
GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @GayBurgerCo 😭🌈🍔
@elijahdaniel on X
GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @GayBurgerCo 😭🌈🍔
@elijahdaniel on X
GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @GayBurgerCo 😭🌈🍔
@elijahdaniel on X
Erased David Dobrik Footage Proves Trisha Was Right All Along - Frenemies #21
H3 Podcast / Apple Podcasts

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity31Longevity4037

Numbers

Seed to peak
same day
Feb 9 ’21 to Feb 9 ’21
Platforms
5
Started on X
Origin
Seeded
Food & beverage

Mechanics

  • Identity badgePrimary
  • Press loop
  • Platform jump
  • Controversy
  • Maker origin
  • Sell-out loop

How it spread

Trace the origin

Daniel and Ameri launched Gay Burger with celebrity menu collaborators. Brandwatch reported a launch-day Twitter peak; Daniel claimed an LA sell-out. Memes, press and an H3 review followed. Modern Retail reported the brand had closed by May.

Google searchesFeb ’21MarAprMayJunPeakXPressRetailAudioYouTube
XPressRetailAudioYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2021

    Elijah Daniel precursor · Feb 9 ’21

    Daniel teased a new “gay agenda stunt” at 17:42:58 UTC before publishing the delivery launch.[1]

    GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @GayBurgerCo 😭🌈🍔
    Open the first post ↗

  2. Elijah Daniel seed · Feb 9 ’21

    Daniel announced delivery availability in three US cities at 21:33:43 UTC.[2][3]

    17,040 likes as of 2026-10-12; X API lookup

  3. Leily (@Leily41) commercial · Feb 9 ’21

    Leily posted a meal photo and said she had tried Gay Burger at 21:41:24 UTC.[4][2]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 55
Origin
Seeded
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Popeyes Chicken Sandwich

Reddit · 2019

59
Popeyes’ official chicken sandwich photograph in its Canadian launch release.

21B impressions

Soft hiking

TikTok · 2023

48
Replying to @LousLife good question! we kind of coined the term ourselves. heres what it’s all about 🤎 #girlswhohike #hikinguk #hiketok #bestfriends #softhiking #softgirlswhohike #softlife

The Fleabag Jumpsuit

Press · 2019

38
Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

Plufl Human Dog Bed Reveal

TikTok · 2022

20
TikTok video by @weareplufl

$1M revenue

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesFeb ’21MarAprMayJunPeakXPressRetailAudioYouTube
XPressRetailAudioYouTube

13 more events on this chart

Join free to see them

  1. February 2021

    Elijah Daniel precursor · Feb 9 ’21

    Daniel teased a new “gay agenda stunt” at 17:42:58 UTC before publishing the delivery launch.[1]

    GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @GayBurgerCo 😭🌈🍔
    Open the first post ↗

  2. Elijah Daniel seed · Feb 9 ’21

    Daniel announced delivery availability in three US cities at 21:33:43 UTC.[2][3]

    17,040 likes as of 2026-10-12; X API lookup

  3. Leily (@Leily41) commercial · Feb 9 ’21

    Leily posted a meal photo and said she had tried Gay Burger at 21:41:24 UTC.[4][2]

  1. owner response · Feb 9 ’21

  2. press · Feb 9 ’21

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 6 sourced numbers and 20 sources. Start with a free account.

Join freeGo Pro