Grade B20 sourcesHIS-00785
Goat yoga
Activity · 2016 · Notable
Goat yoga spread from Oregon classes; its founder reported $160,000 in first-year revenue.
Spread Score
How it worksNumbers
- Jenness Farm derivative reported reach, approximate
- 71.5M
- As of Mar 16, 2018 · Facebook · Self-reported · Jenness Farm
- Seed to peak
- 20 months
- Aug 13 ’16 to Apr 19 ’18
- Platforms
- 6
- Started on Retail
- Origin
- Seeded
- Health & fitness
How it spread
Trace the originMorse and Davis held goat yoga in Oregon in August 2016. Morse sent photos to Modern Farmer; coverage brought bookings and imitators. Independent farms spread the activity, and Morse reported $160,000 in first-year revenue.
13 more events on this chart
Join free to see themTimeline (16)
July 2016
Heather Davis / Lainey Morse precursor · Jul 2016
Heather Davis suggested holding yoga classes at Morse’s farm during a children’s birthday party.[1]
August 2016
Changelogupdated Oct 16 ’26
- Added 2 numbers
- Added: 16 events, 20 sources · Score 40
Spread the same way
New cases, every week
How the next thing spread, the week it does.