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Library/Campaign/GoPro "Fireman Saves Kitten"
Grade B20 sourcesHIS-01681

GoPro "Fireman Saves Kitten"

Campaign · 2013 · Notable

58Editable slideCertificate

GoPro's kitten-rescue edit passed 21.6 million YouTube views by May 2014.

Original · Cory Kalanick / GoPro
Clip · kalanick1111 on YouTube
GoPro: Fireman Saves Kitten
GoPro on YouTube

Spread Score

How it works
Reach64Contagion45Breadth60Velocity100Longevity1958

Numbers

GoPro seed only; derivatives excluded, 2018 report
38M
As of Feb 12, 2018 · YouTube · University of Kansas
Milestone date
Week of Oct 2, 2013
Sep 25 ’13 to Week of Oct 2, 2013
Platforms
4
Started on YouTube
Origin
Seeded
Technology

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Transgression

How it spread

Trace the origin

Kalanick's rescue footage became GoPro's September ad. It led a YouTube brand-video chart and reached TV. Forum users discussed advertising and the kitten's death; a museum later exhibited the clip.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’13JulSepNovDecApr ’14AugMar ’15Apr ’16May ’17Apr ’18MilestoneYouTubePressOpen webTV
YouTubePressOpen webTV

13 more events on this chart

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Timeline (16)

  1. June 2013

    Cory Kalanick precursor · Jun 15 ’13

    Kalanick posted The Rescue, a trailer-style cut of his helmet-camera kitten footage.[1][2]

    GoPro: Fireman Saves Kitten
    Open the first post ↗

  2. July 2013

    CBS News precursor · Jul 18 ’13

    CBS covered Kalanick's mock movie trailer, including its invented festival awards.[3]

  3. September 2013

    GoPro seed · Sep 25 ’13

    GoPro posted its edit of Kalanick's rescue, with music and slow motion.[4][1][5]

  1. backlash · Sep 26 ’13

  2. press · Sep 27 ’13

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 20 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Seeded
Sector
Technology
Region
US
GoPro seed only; derivatives excluded, 2018 report
38M
As of Feb 12, 2018 · YouTube · University of Kansas
Evidence
Grade B

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