The Crazy Nastyass Honey Badger
Meme & format · 2011 · Notable
Randall reported $250,000-plus in merchandise sales from his honey badger video.
Spread Score
How it worksNumbers
- Seed only, creator claim observed today; derivatives uncounted
- 103M
- As of Oct 23, 2026 · YouTube · Self-reported · Christopher Zane Gordon / Twine
- Seed to observed peak
- 10 months
- Jan 18 ’11 to Dec 3 ’11
- Platforms
- 4
- Started on YouTube
- Origin
- Seeded
- Entertainment
How it spread
Trace the originRandall uploaded his honey badger narration in January 2011. TV references and LSU football carried it beyond YouTube. Ads and merchandise followed; court records put his reported first-year merchandise sales at $250,000 to $300,000.
Observed peak within the documented measurement window; not an all-time maximum.
13 more events on this chart
Join free to see themTimeline (16)
January 2011
February 2011
Christopher Gordon commercial · Feb 2011
Gordon began selling T-shirts bearing the phrase Honey Badger Don't Care.[2]
March 2011
HuffPost press · Mar 4 ’11
HuffPost covered the video after Urlesque and College Humor had featured it.[3]
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