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Library/Book/It Ends with Us
Grade A22 sourcesHIS-01218

It Ends with Us

Book · 2016 · Notable

41Editable slideCertificate

BookTok revived a backlist novel that sold 2.7 million US print copies in 2022.

Trailer · Sony Pictures Entertainment on YouTube
Cover of It Ends with Us by Colleen Hoover
Colleen Hoover (author); Atria Books (publisher)
Brave Blush nail polish from Olive & June’s collaboration with Colleen Hoover, inspired by It Ends with Us.
Olive & June
IT ENDS WITH US - Official Trailer (HD)
Sony Pictures Entertainment on YouTube
Justin Baldoni
Variety
Bestselling writer Colleen Hoover apologizes for planned coloring book based on domestic violence novel | CNN
CNN
'It Ends With Us'
The Hollywood Reporter
Blake Lively and Justin Baldoni in the 2024 film of It Ends with Us
Variety
It Ends with Us - Box Office Mojo
Box Office Mojo
Colleen Hoover during a GBH video call, March 24, 2022; CC BY 3.0.
GBH on YouTube, via Wikimedia Commons
Colleen Hoover Was Queen of 2022's Bestseller List
Publishers Weekly
Glossy Pop Newsletter: Olive & June marries BookTok and NailTok with new Colleen Hoover collaboration
Glossy

Spread Score

How it works
Reach45ContagionNo data yetBreadth70Velocity1Longevity3641

Numbers

Milestone date
By end of 2022
Aug 2 ’16 to By end of 2022
Platforms
5
Started on Retail
Origin
Mixed
Media & publishing

Mechanics

  • RevivalPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Atria published the novel in 2016. Reader reactions on BookTok revived sales in 2020–21, and BookScan counted 2.7 million US paperback copies in 2022. The adaptation and a nail-polish tie-in later took the story into new categories.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsMay ’16NovMay ’18Oct ’19Oct ’20May ’21SepFeb ’22SepMay ’23Feb ’24JulNovMilestoneRetailPressTikTokInstagramBox office
RetailPressTikTokInstagramBox office

13 more events on this chart

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Timeline (16)

  1. August 2016

    Colleen Hoover / Atria Books seed · Aug 2 ’16

    Atria published It Ends with Us, a novel about Lily Bloom and an abusive relationship.[1][2][3]

    Cover of It Ends with Us by Colleen Hoover
    Open the first post ↗

  2. New York Daily News press · Aug 3 ’16

    The Daily News interviewed Hoover about the novel and its basis in her mother’s life.[3]

  3. July 2019

    Justin Baldoni owner response · Jul 15 ’19

    Baldoni announced he had optioned the novel for a film through Wayfarer Entertainment.[4]

    Justin Baldoni

  1. commercial · Nov 2020

  2. platform jump · Mar 2021

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Why it worked

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Origin
Mixed
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade A

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