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Library/Moment/The Joe Rogan Experience on Spotify
Grade B24 sourcesHIS-01297

The Joe Rogan Experience on Spotify

Moment · 2020 · Niche

38Editable slideCertificate

Spotify's Rogan deal, initially reported above $100 million, faced an artist boycott.

Official show page and cover artwork for The Joe Rogan Experience.
Joe Rogan / Spotify
Joe Rogan performing stand-up.
Variety
Joe Rogan in his Austin studio.
Spotify
Joe Rogan walking a hallway, from Spotify's 2024 renewal announcement.
Spotify
Joe Rogan portrait, CC BY 2.0; contextual image predating the Spotify partnership.
Rebecca Lai; crop East718; derivative Materialscientist
Joe Rogan at the podcast microphone.
Variety
Rogan announcing the move to Spotify in an Instagram video.
Joe Rogan on Instagram
Neil Young, who pulled his music from Spotify over the podcast in 2022.
Stereogum

Spread Score

How it works
ReachNo data yetContagion35Breadth40VelocityNo data yetLongevityNo data yet38

Numbers

Peak proxy date
Week of Feb 5, 2022
May 19 ’20 to Week of Feb 5, 2022
Platforms
5
Started on Open web
Origin
Seeded
Media & publishing

Mechanics

  • ControversyPrimary
  • Response chain
  • Platform jump
  • Brand pile-on

How it spread

Trace the origin

Spotify announced an exclusive Rogan deal in 2020. Young's removal demand led other artists to protest in 2022, while boycott posts and apology clips drew coverage. Spotify kept Rogan, published its rules, and ended exclusivity in 2024.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’20JunNovJun ’21NovFeb ’22JulJun ’23Jun ’24Jul ’25Aug ’26Peak proxyOpen webPressAudioXInstagram
Open webPressAudioXInstagram

13 more events on this chart

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Timeline (16)

  1. May 2020

    Spotify and Joe Rogan seed · May 19 ’20

    Spotify announced an exclusive licensing partnership while Rogan retained creative control.[1]

    Open the first post ↗

  2. Variety press · May 19 ’20

    Variety reported the deal at more than $100 million, citing the Wall Street Journal.[2]

    Joe Rogan performing stand-up.

  3. December 2020

    Spotify owner response · Dec 2020

    The show became exclusive to Spotify in December, the company later told shareholders.[3]

  1. platform jump · Aug 25 ’21

  2. backlash · Jan 10 ’22

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Why it worked

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  1. 1
  2. 2
  3. 3

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Origin
Seeded
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade B

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