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Library/Campaign/MAC “How To Tube Girl”
Grade B22 sourcesHIS-00618

MAC “How To Tube Girl”

Campaign · 2023 · Niche

31Editable slideCertificate

MAC’s sponsored Tube Girl tutorial reached a reported 3.5 million TikTok views.

Original · Sabrina Bahsoon
Tube Girl 🤝🏽 M.A.C Girl @maccosmetics #ad #MACstudioradiance
@sabrinabahsoon on TikTok
#trendanalyse #tiktoktrend #linkedinhashtagsbringennichtslol | Sava Hansmann 😎 | 15 Kommentare
Sava Hansmann / LinkedIn
#talentservices #influencermarkering #twiggy #tubegirl #karlaotto | Ben Harris | 19 comments
Ben Harris / Karla Otto
M·A·C Cosmetics on Instagram: "Tube Girl turned M·A·C Girl✨💋 Viral TikTok sensation #TubeGirl @sabrinabahsoon is making her runway debut in our first-ever fashion show! Watch The M·A·C Face…
Robyn Nissim / LinkedIn
The London Fashion Week Debrief
Karla Otto
#tubegirl #macstudioradiance #beauty #lfw #artistry #tubegirl #makeup | MAC Cosmetics
MAC Cosmetics / LinkedIn
TikTok What's Next 2024 Trend Report - Newsroom | TikTok
TikTok Newsroom
Was "Burberry Street" a brand activation too far?
Creative Salon
MAC Cosmetics taps TikToker 'Tube Girl' to move at the 'speed of culture'
Glossy
What Tube Girl’s Success Tells Us About Advertising
Craft Media London

Spread Score

How it works
Reach31Contagion35Breadth20Velocity38LongevityNo data yet31

Numbers

Seed TikTok only; derivatives uncounted, historical report
3.5M
As of Oct 11, 2023 · TikTok · Glossy
Seed to peak
4 weeks
Sep 16 ’23 to Oct 11 ’23
Platforms
3
Started on TikTok
Origin
Paid
Beauty & personal care

Mechanics

  • NewsjackingPrimary
  • Visible in use
  • Platform jump
  • Press loop
  • Maker origin

How it spread

Trace the origin

MAC approached Bahsoon five days before its show. Two sponsored TikToks taught her filming routine and directed viewers to the runway livestream. Haberman’s newsletter linked the partnership; MAC later cited ongoing creator content when naming her a global ambassador.

Oct ’23NovDecJan ’24MarMayTikTokOpen webPress
TikTokOpen webPress

14 more events on this chart

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Timeline (17)

  1. September 2023

    Sabrina Bahsoon seed · Sep 16 ’23

    Integrated gloss with a 0.5× lens, wind and instructions to keep filming despite observers.[1][2]

    Tube Girl 🤝🏽 M.A.C Girl @maccosmetics #ad #MACstudioradiance
    Open the first post ↗

  2. Sabrina Bahsoon / MAC owner response · Sep 17 ’23

    Used a two-minute sponsored Q&A to announce that evening’s runway debut and direct viewers to YouTube.[1]

  3. MAC Cosmetics owner response · Sep 17 ’23

    Bahsoon made her runway debut in MAC’s Face Show at Outernet during London Fashion Week.[1][3]

Origin
Paid
Sector
Beauty & personal care
Region
GB
Seed TikTok only; derivatives uncounted, historical report
3.5M
As of Oct 11, 2023 · TikTok · Glossy
Evidence
Grade B

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Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

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New cases, every week

How the next thing spread, the week it does.

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Oct ’23NovDecJan ’24MarMayTikTokOpen webPress
TikTokOpen webPress

14 more events on this chart

Join free to see them

  1. September 2023

    Sabrina Bahsoon seed · Sep 16 ’23

    Integrated gloss with a 0.5× lens, wind and instructions to keep filming despite observers.[1][2]

    Tube Girl 🤝🏽 M.A.C Girl @maccosmetics #ad #MACstudioradiance
    Open the first post ↗

  2. Sabrina Bahsoon / MAC owner response · Sep 17 ’23

    Used a two-minute sponsored Q&A to announce that evening’s runway debut and direct viewers to YouTube.[1]

  3. MAC Cosmetics owner response · Sep 17 ’23

    Bahsoon made her runway debut in MAC’s Face Show at Outernet during London Fashion Week.[1][3]

  1. platform jump · Sep 19 ’23

  2. platform jump · Sep 20 ’23

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Why it worked

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