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Library/Series/ManningCast
Grade A22 sourcesHIS-01312

ManningCast

Series · 2021 · Niche

34Editable slideCertificate

ESPN reported a 2021 regular-season ManningCast high of 1.96 million viewers.

Awful Announcing

@awfulannouncing · Sep 28, 2021

Eli Manning apologizes for the double bird while Chris Long laughs through it.

95351
Post · @awfulannouncing on X

ESPN

@espn · Sep 14, 2021

The Manning brothers provided some AMAZING commentary on MNF all game long! 🍿 They'll be back at it again on ESPN+ next Monday. @ESPNPlus

9.2K177
Post · @espn on X

Saturday Night Live

@nbcsnl · Oct 2, 2022

The Manning brothers break down the #SNLPremiere

1.8K108
Post · @nbcsnl on X
Monday Night Football with Peyton & Eli logo, ESPN
Wikipedia (non-free, fair use)
A Manning brother in a helmet at the whiteboard during a ManningCast
@espn on X
ESPN graphic announcing the Peyton and Eli alternate Monday Night Football telecast
ESPN
A ManningCast broadcast: the game with the hosts and guests in side windows
Variety
Peyton and Eli Manning break down the SNL premiere
@nbcsnl on X
Peyton Manning, founder of Omaha Productions
Variety

Spread Score

How it works
Reach39Contagion35Breadth50Velocity0LongevityNo data yet34

Numbers

Zoomph social impressions, 24h reported September 14
47.1M
As of Sep 14, 2021 · Sports Business Journal / Zoomph
Seed to peak proxy
7 weeks
Sep 13 ’21 to Nov 1 ’21
Platforms
4
Started on TV
Origin
Seeded
Sports

Mechanics

  • Platform jump
  • Press loop
  • Transgression
  • PairingPrimary

How it spread

Trace the origin

ManningCast debuted on ESPN2, drew social discussion and more than doubled its audience by its second show. ESPN expanded its Omaha deal into other sports and later renewed through 2034. SNL parodied the format; ESPN announced a sixth season.

Proxy date; not a directly measured attention peak.

Wikipedia viewsJun ’21SepOctDecApr ’22AugNovSep ’23Jul ’24May ’25DecAug ’26Peak proxyPressTVXOpen web
PressTVXOpen web

13 more events on this chart

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Timeline (16)

  1. July 2021

    ESPN / Omaha Productions precursor · Jul 19 ’21

    ESPN announced a three-season agreement for Peyton and Eli to host ten alternate telecasts per year.[1]

    ESPN graphic announcing the Peyton and Eli alternate Monday Night Football telecast
    Open the first post ↗

  2. September 2021

    Peyton and Eli Manning / ESPN2 seed · Sep 13 ’21

    The brothers debuted their Ravens-Raiders alternate broadcast; ESPN reported an ESPN2 audience of 800,000.[2][3]

  3. Sports Business Journal press · Sep 14 ’21

    Sports Business Journal collected debut reviews and published Zoomph data on the social discussion.[4]

  1. platform jump · Sep 14 ’21

  2. commercial · Sep 20 ’21

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Why it worked

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Origin
Seeded
Sector
Sports
Region
US
Zoomph social impressions, 24h reported September 14
47.1M
As of Sep 14, 2021 · Sports Business Journal / Zoomph
Evidence
Grade A

Spread the same way

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