Merit Solo Shadow
Campaign · 2023 · Notable
Merit reported $1 million in Solo Shadow sales in the fortnight after its manifesto video.
Spread Score
How it worksNumbers
- Solo Shadow sales
- $1M
- Two weeks after Aug 21, 2023 · Company claim · Self-reported · Marketing Brew
- Seed to peak
- 1 day
- Aug 21 ’23 to Aug 22 ’23
- Platforms
- 4
- Started on TikTok
- Origin
- Mixed
- Beauty & personal care
How it spread
Trace the originMerit posted a binder video before Solo Shadow's general release. TikTok viewers shared it, and Glossy covered the launch alongside paid outdoor ads. Merit later reported $1 million in sales in the fortnight after the post.
13 more events on this chart
Join free to see themTimeline (16)
May 2023
Kate Hudson precursor · May 2023
Kate Hudson wore the unreleased Solo Shadow on a FLAUNT Magazine cover.[1]
August 2023
ELLE precursor · Aug 14 ’23
ELLE published an exclusive first look at Solo Shadow and its campaign with Malgosia Bella.[2]
MERIT Beauty precursor · Aug 14 ’23
Merit announced Solo Shadow in eight matte shades and scheduled its online release for August 22.[3]
Changelogupdated Oct 16 ’26
- Added 2 numbers
- Added: 14 events, 11 sources · Score 44
Spread the same way
New cases, every week
How the next thing spread, the week it does.