Mixue theme-song remix wave
Music · 2021 · Niche
A bilingual brand jingle passed 10 million Bilibili plays as fans rewrote it.
Spread Score
How it worksNumbers
- Official Bilibili song plays by July 11, lower bound
- 15M
- As of Jul 11, 2021 · Open web · The Paper / Sina
- Seed to milestone
- 2 weeks
- Jun 5 ’21 to Jun 22 ’21
- Platforms
- 3
- Started on Open web
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originMixue’s bilingual jingle became material for Bilibili remixes and language variants. The tune had already played in stores, and the brand later encouraged staff and franchisees to make content. Contemporary reports tracked the official upload beyond ten million plays.
Documented milestone; not a measured attention peak.
4 more events on this chart
Join free to see themTimeline (7)
July 2020
Mixue precursor · Jul 2020
Distributed the theme song through stores and Weibo before its 2021 remix wave.[2]
June 2021
Mixue precursor · Jun 3 ’21
Released a 24-second Chinese-only MV before the scoped June 5 bilingual upload.[2]
Mixue seed · Jun 5 ’21
Posted the bilingual theme-song video to Bilibili.[1]
Spread the same way
New cases, every week
How the next thing spread, the week it does.