LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Mr. Clean Cleaner of Your Dreams
Grade B24 sourcesHIS-00396

Mr. Clean Cleaner of Your Dreams

Campaign · 2017 · Notable

43Editable slideCertificate

Mr. Clean’s Super Bowl ad reached 17.6 million YouTube views, including paid views.

A woman watched Mr. Clean dance while cleaning, then saw her husband doing the chores.
Mr. Clean / Leo Burnett Toronto on YouTube, via Wayback Machine
Super Bowl LI - New England Patriots v Atlanta Falcons
TIME
Adweek's Instant Reviews of the 2017 Super Bowl Ads: Third Quarter
Adweek
The 51st Annual Super Bowl on Social Media in 3 Charts
Brandwatch
Leo Toronto’s Mr. Clean commercial is one of YouTube’s Most Watched Ads of 2017.
Leo Burnett Toronto
The Secret Sauce for Top-Tweeted Super Bowl Ads: Easy to Understand, With a Smile
Nielsen
Top 10 Best Super Bowl 2017 Commercials | WatchMojo
WatchMojo
Mr Clean
Joeysages / Imgflip
Watch The Sexy New Mr Clean 2017 Super Bowl LI Teaser Commercial
AdStasher
Watch: Mr. Clean Can Scrub Our Floors Any Day (Or Night)
Out
Its All About the Choreplay - The Experimental Mommy
The Experimental Mommy (sponsored by Mr. Clean)

Spread Score

How it works
Reach42Contagion35Breadth70Velocity51Longevity1343

Numbers

YouTube seed + top derivatives; seed only documented, Dec 31
17.6M
As of Dec 31, 2017 · YouTube · Self-reported · Leo Burnett Toronto
Seed to peak
10 days
Jan 26 ’17 to Feb 5 ’17
Platforms
5
Started on TV
Origin
Mixed
Home & lifestyle

Mechanics

  • TransgressionPrimary
  • Mascot persona
  • Response chain
  • Platform jump
  • Press loop

How it spread

Trace the origin

Mr. Clean premiered its dancing-mascot ad before the Super Bowl. Paid retargeting and the broadcast accompanied Twitter reactions and press coverage. The agency reported sales gains for Liquid Cleaners and Magic Erasers, while keeping the amount confidential.

Google searchesJan ’17FebMarJunSepDecFeb ’18MarAprPeakYouTubeTVPressXOpen web
YouTubeTVPressXOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2017

    Mr. Clean precursor · Jan 23 ’17

    Mr. Clean released a teaser before the full ad premiered.[14][1]

    Watch The Sexy New Mr Clean 2017 Super Bowl LI Teaser Commercial
    Open the first post ↗

  2. Mr. Clean / Today seed · Jan 26 ’17

    The full commercial premiered on Today ten days before the Super Bowl and appeared online.[1][2][3]

  3. Out platform jump · Jan 26 ’17

    Out covered the dancing mascot while saying its writer had no intention of mopping.[4]

    Watch: Mr. Clean Can Scrub Our Floors Any Day (Or Night)
Origin
Mixed
Sector
Home & lifestyle
Region
US
YouTube seed + top derivatives; seed only documented, Dec 31
17.6M
As of Dec 31, 2017 · YouTube · Self-reported · Leo Burnett Toronto
Evidence
Grade B

Spread the same way

Elmo Is Just Checking In

X · 2024

61
Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

300M impressions

Mr. Clean retires

TikTok · 2026

59
"Congrats, Damon! With your impressive degree, you can now do PR for laundry and cleaning products!” While that might not have been the most aspirational job offer I received, I’d say it’s…

21M views

Ariel: Dads #ShareTheLoad

YouTube · 2016

53
Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

2B impressions

A Recipe for Seduction

X · 2020

52
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime

1.8B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJan ’17FebMarJunSepDecFeb ’18MarAprPeakYouTubeTVPressXOpen web
YouTubeTVPressXOpen web

13 more events on this chart

Join free to see them

  1. January 2017

    Mr. Clean precursor · Jan 23 ’17

    Mr. Clean released a teaser before the full ad premiered.[14][1]

    Watch The Sexy New Mr Clean 2017 Super Bowl LI Teaser Commercial
    Open the first post ↗

  2. Mr. Clean / Today seed · Jan 26 ’17

    The full commercial premiered on Today ten days before the Super Bowl and appeared online.[1][2][3]

  3. Out platform jump · Jan 26 ’17

    Out covered the dancing mascot while saying its writer had no intention of mopping.[4]

    Watch: Mr. Clean Can Scrub Our Floors Any Day (Or Night)

  1. platform jump · Jan 29 ’17

  2. press · Jan 30 ’17

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 13 sourced numbers and 24 sources. Start with a free account.

Join freeGo Pro