LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Elmo Is Just Checking In
Grade B21 sourcesHIS-00580

Elmo Is Just Checking In

Campaign · 2024 · Viral

61Editable slideCertificate

Elmo’s check-in drew over 45,000 quote-tweeters and led to a national well-being survey.

Elmo

@elmo · Jan 29, 2024

Elmo is just checking in! How is everybody doing?

156.6K18.7K
Original · Sesame Workshop / Christina Vittas
Clip · Philip DeFranco on YouTube

Elmo

@elmo · Jan 30, 2024

Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

357.9K4.1K
Post · @elmo on X

Sesame Street

@sesamestreet · Jan 30, 2024

Mental health is health! For #EmotionalWellBeing resources and more, visit @SesameWorkshop: Sesame.org/MentalHealth

Elmo@elmo

Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

14.6K52
Post · @sesamestreet on X

President Biden Archived

@POTUS46Archive · Jan 31, 2024

I know how hard it is some days to sweep the clouds away and get to sunnier days. Our friend Elmo is right: We have to be there for each other, offer our help to a neighbor in need, and above all else, ask for help when we need it. Even though it's hard, you're never alone.

Elmo@elmo

Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

82.2K19.7K
Post · @POTUS46Archive on X

Séamus Malekafzali

@Seamus_Malek · Jan 29, 2024

Elmo I'm gonna be real I am at my fucking limit

Elmo@elmo

Elmo is just checking in! How is everybody doing?

460.1K187
Post · @Seamus_Malek on X

Domino's Pizza UK

@Dominos_UK · Jan 30, 2024

totally fine

AI store chaos
6.5K47
Post · @Dominos_UK on X
Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing
@elmo on X
DISGUSTING! Man Decapitated His Dad, Then He Made a Horrifying Youtube Video & Today's News | PDS
Philip DeFranco on YouTube
Elmo shares mental health help after ‘How is everybody doing’ question goes viral
ABC News
Sesame Workshop and The Harris Poll Unveil Inaugural Index on the State of America’s Well-Being - Sesame Workshop
Sesame Workshop
Aaron Bisman on the stoop pf 123 Sesame Street.
KJZZ
‘How is everybody doing?’ Elmo checked in emotionally. The Internet reacted as you’d expect. - The Boston Globe
The Boston Globe
Why the internet is talking about Elmo’s tweet
Good Morning America
AI store chaos
@Dominos_UK on X
Elmo Presumably Left Traumatized After Innocently Asking Internet 'How Is Everybody Doing?'
Complex
PR Roundup: Elmo's Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep
PRNEWS
From the Editor: Why Elmo, Larry David, and the Mental Health Discussion are Important in the Toy Department
The Toy Book

Spread Score

How it works
Reach84Contagion60Breadth60Velocity65Longevity1361

Numbers

Post and ensuing campaign reach; owner claim, method unspecified
300M
As of Aug 13, 2024 · Self-reported · Sesame Workshop
Seed to peak
3 days
Jan 29 ’24 to Feb 1 ’24
Platforms
7
Started on X
Origin
Seeded
Education

Mechanics

  • Response chainPrimary
  • Mascot persona
  • Platform jump
  • Press loop
  • Political adoption

How it spread

Trace the origin

Elmo asked how everybody was doing on X. Users answered with jokes and accounts of distress, and Sesame Street shared mental-health resources. Biden and TV shows joined in. Sesame Workshop later partnered with The Harris Poll on a national well-being index.

Google searchesJan ’24FebMarAprMayJulSepOctPeakXPressRedditTVYouTubeOpen webAudio
XPressRedditTVYouTubeOpen webAudio

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2024

    @elmo seed · Jan 29 ’24

    Elmo posted a question asking how everybody was doing.[1]

    Open the first post ↗

  2. Complex backlash · Jan 30 ’24

    Complex criticized brand accounts for joining the replies.[2]

    Elmo Presumably Left Traumatized After Innocently Asking Internet 'How Is Everybody Doing?'

  3. @elmo owner response · Jan 30 ’24

    Elmo replied that he was glad he asked and promised to check in again.[3]

    Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing
Origin
Seeded
Sector
Education
Region
US
Post and ensuing campaign reach; owner claim, method unspecified
300M
As of Aug 13, 2024 · Self-reported · Sesame Workshop
Evidence
Grade B

Spread the same way

Colossal's Dire Wolf Announcement

X · 2025

69
SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

120B impressions

Gritty

X · 2018

56
It me. #Gritty

101M impressions

Domino's Paving for Pizza

Open web · 2018

48
Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for Pizza

1.1B impressions

Mr. Clean Cleaner of Your Dreams

TV · 2017

43
A woman watched Mr. Clean dance while cleaning, then saw her husband doing the chores.

17.6M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJan ’24FebMarAprMayJulSepOctPeakXPressRedditTVYouTubeOpen webAudio
XPressRedditTVYouTubeOpen webAudio

13 more events on this chart

Join free to see them

  1. January 2024

    @elmo seed · Jan 29 ’24

    Elmo posted a question asking how everybody was doing.[1]

    Open the first post ↗

  2. Complex backlash · Jan 30 ’24

    Complex criticized brand accounts for joining the replies.[2]

    Elmo Presumably Left Traumatized After Innocently Asking Internet 'How Is Everybody Doing?'

  3. @elmo owner response · Jan 30 ’24

    Elmo replied that he was glad he asked and promised to check in again.[3]

    Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

  1. owner response · Jan 30 ’24

  2. platform jump · Jan 31 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 10 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro