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Library/App & software/Musical.ly
Grade B20 sourcesHIS-01637

Musical.ly

App & software · 2014 · Viral

61Editable slideCertificate

The teen lip-sync app reported 100 million monthly users before its migration to TikTok.

Clip · ariel on YouTube
Clip · Good Morning America on YouTube
musical.ly and TikTok unite to debut new worldwide short-form video platform upgraded app, titled TikTok, now available globally - Newsroom | TikTok
TikTok
Musical.ly's app icon; Commons lists CC BY-SA 4.0.
https://en.wikipedia.org/wiki/Musical.ly#/media/File:Musical.ly_vector_logo.svg / CC BY-SA 4.0 / Wikimedia Commons

Spread Score

How it works
Reach75Contagion75Breadth70Velocity0LongevityNo data yet61

Numbers

Monthly active users before migration, owner claim
100M
As of Aug 2, 2018 · Open web · Self-reported · TikTok
Peak proxy date
2016
Aug 2014 to 2016
Platforms
5
Started on App stores
Origin
Seeded
Technology

Mechanics

  • Shareable outputPrimary
  • Challenge
  • Response chain
  • Platform jump
  • Controversy

How it spread

Trace the origin

Musical.ly grew through shared lip-sync videos, creator tutorials and TV coverage. Artist challenges and sponsored posts followed. ByteDance bought the app and moved its users to TikTok; Musical.ly later settled FTC allegations about children's privacy.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

App Store Top Free iPhone Apps · #1 at the top · Google searches2015-07-06: #82015-07-13: #12015-07-27: #102015-08-03: #9May ’14SepMay ’15SepMar ’16JunAugDecJul ’17OctMay ’18NovPeak proxyApp storesOpen webPressTVTikTok
App storesOpen webPressTVTikTok

13 more events on this chart

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App Store Top Free iPhone Apps: 4 dated figures from Associated Press / WCCB Charlotte, each checked against the source. Measured at the time, not estimated.

Timeline (16)

  1. August 2014

    Musical.ly seed · Aug 2014

    Musical.ly launched its lip-sync video app in August, according to Billboard's later account.[1][2]

    Open the first post ↗

  2. April 2015

    Musical.ly owner response · Apr 2015

    Musical.ly moved its watermark so it remained visible when videos were shared on Instagram and Twitter.[2][3]

  3. July 2015

    US App Store users commercial · Jul 6 ’15

    Musical.ly reached No. 1 overall in Apple's US App Store.[3]

  1. press · Jan 28 ’16

  2. platform jump · Apr 6 ’16

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Why it worked

Do this

  1. 1
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  3. 3

Pro opens the playbook, all 12 sourced numbers and 20 sources. Start with a free account.

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Origin
Seeded
Sector
Technology
Region
CN
Monthly active users before migration, owner claim
100M
As of Aug 2, 2018 · Open web · Self-reported · TikTok
Evidence
Grade B

Spread the same way

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Peaked at #1

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New cases, every week

How the next thing spread, the week it does.