My Talking Hank: Islands
Game · 2023
Outfit7 reported 10 million downloads in a week after the global launch.
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How it worksNumbers
- July Google Play downloads, SocialPeta estimate
- 11M
- As of Jul 31, 2024 · Mobidictum
- Seed to milestone
- 8 months
- Nov 9 ’23 to Jul 11 ’24
- Platforms
- 5
- Started on App stores
- Origin
- Mixed
- Gaming
Mechanics
How it spread
Trace the originOutfit7 soft-launched the game in 2023 and released it globally in July 2024. It reported over 10 million downloads in the first week, alongside a social giveaway and creator partnerships.
Documented milestone; not a measured attention peak.
Timeline (12)
November 2023
Outfit7 seed · Nov 9 ’23
The game entered an Android soft launch, according to a later report citing the developers.[1]
June 2024
Pocket Gamer press · Jun 20 ’24
A Pocket Gamer partner feature announced the July 4 launch.[2]
Outfit7 platform jump · Jun 27 ’24
Outfit7 announced the release of a YouTube series starring Hank and his island animals.[3]
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Spread the same way
Do this
- 1Give an early release a distinct, time-limited reward.
Every number (4)
- Outfit7 reported downloads in first week“surpassed 10 million downloads in just one week”10M[4]
Press (3 outlets)
- Jun 20, 2024224 days in
Pocket Gamer · My Talking Hank: Islands is coming to iOS and Android on July 4th
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