LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Product/Nahmias x Marty Supreme Jacket
Grade B13 sourcesHIS-00881

Nahmias x Marty Supreme Jacket

Product · 2025 · Notable

47Editable slideCertificate

A $250 film windbreaker sold out at pop-ups and became a resale-market story.

Original · NAHMIAS
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.
NAHMIAS
NAHMIAS on Instagram: "MARTY SUPREME. Christmas Day. - @tchalamet @taylor__mcneill @a24 @martysupreme"
NAHMIAS on Instagram
Timothée Chalamet in the "Marty Supreme" tracksuit designed by Doni Nahmias.
WWD
The 'Marty Supreme' Jacket Is Coming Soon: Here's a First Look at New NAHMIAS and A24 Capsule
Complex
The Jacket Driving The ‘Marty Supreme’ Buzz
PPAI
Miu Miu Track Jacket Runway Trend
Wallpaper*
Best fashion moments 2025, Chanel runway show
Wallpaper*

Spread Score

How it works
Reach77Contagion35Breadth30Velocity40Longevity3247

Numbers

Seed to peak
5 weeks
Nov 20 ’25 to Dec 25 ’25
Platforms
5
Started on Retail
Origin
Seeded
Fashion & accessories

Mechanics

  • Identity badge
  • Scarcity dropPrimary
  • Visible in use
  • Resale market
  • Sell-out loop

How it spread

Trace the origin

Celebrity gifts preceded a SoHo retail sell-out. TikTok posts and fashion coverage followed the jacket into a London queue. Resale prices became news before the film opened; later StockX figures covered the wider merchandise drop.

Google searchesOct ’25NovDecJan ’26FebAprMayPeakRetailPressOpen webTikTokInstagram
RetailPressOpen webTikTokInstagram

11 more events on this chart

Join free to see them

Timeline (14)

  1. October 2025

    Kylie Jenner precursor · Oct 2025

    Kylie Jenner wore the jacket to a New York Yankees game in October.[1]

    Open the first post ↗

  2. November 2025

    NAHMIAS / A24 seed · Nov 20 ’25

    The jacket went on sale at the SoHo pop-up after Chalamet posted its address.[2][3]

    Timothée Chalamet in the "Marty Supreme" tracksuit designed by Doni Nahmias.

  3. SoHo shoppers commercial · Nov 20 ’25

    The merchandise line sold out by the end of the night.[4]

Origin
Seeded
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

e.l.f. x Dunkin' Makeup Collection

Open web · 2022

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

KFC x Crocs

Retail · 2020

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

Gap x LoveShackFancy

Open web · 2023

34
Official Gap x LoveShackFancy image grid showing the collection.

9.8M impressions

Beautiful Drew Chair

Retail · 2023

20
The Drew Chair by Beautiful™

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesOct ’25NovDecJan ’26FebAprMayPeakRetailPressOpen webTikTokInstagram
RetailPressOpen webTikTokInstagram

11 more events on this chart

Join free to see them

  1. October 2025

    Kylie Jenner precursor · Oct 2025

    Kylie Jenner wore the jacket to a New York Yankees game in October.[1]

    Open the first post ↗

  2. November 2025

    NAHMIAS / A24 seed · Nov 20 ’25

    The jacket went on sale at the SoHo pop-up after Chalamet posted its address.[2][3]

    Timothée Chalamet in the "Marty Supreme" tracksuit designed by Doni Nahmias.

  3. SoHo shoppers commercial · Nov 20 ’25

    The merchandise line sold out by the end of the night.[4]

  1. press · Nov 21 ’25

  2. commercial · Nov 24 ’25

Join free to see the other 11 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 5 sourced numbers and 13 sources. Start with a free account.

Join freeGo Pro