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Library/Campaign/Nationwide x Zaya Jingle Challenge
Grade B10 sourcesHIS-01157

Nationwide x Zaya Jingle Challenge

Campaign · 2023 · Niche

34Editable slideCertificate

Nationwide turned a viral jingle cover into a TikTok school contest with 6.5M views.

Original · Nationwide
Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic! Share your version of the Nationwide jingle using…
@nationwide on TikTok
Five high school music groups win Nationwide's Challenge Contest on TikTok
Insurance Business
(l-r): People engaging in the Nationwide Trend
Distractify
Erica Campbell’s 11-Year-Old Daughter Lands Commercial with Nationwide Insurance Company After Fans Demanded She Be Paid for Her Viral Rendition of Their Famous Jingle
Atlanta Black Star
Nationwide’s Announces Jingle Challenge Thanks To Erica Campbell’s Daughter Zaya’s Viral Rendition
Foxy 107.1-104.3; syndicated from Global Grind
Here Are 5 HS Music Groups That Won The Nationwide Challenge, Fronted By Erica Campbell's Daughter - Blavity
Blavity

Spread Score

How it works
Reach28ContagionNo data yetBreadth10Velocity79LongevityNo data yet34

Numbers

Views on #NationwideChallengeContest content (agency entry)
6.5M
TikTok · Self-reported · The Shorty Awards; submission by Ogilvy and Nationwide
Seed to peak proxy
3 days
Nov 28 ’23 to Dec 1 ’23
Platforms
4
Started on TikTok
Origin
Seeded
Finance

Mechanics

  • ChallengePrimary
  • Newsjacking

How it spread

Trace the origin

Audio of Zaya Campbell singing Nationwide's jingle spread on TikTok in fall 2023. On Nov. 28 Nationwide made her a content partner and opened a TikTok contest for high school music groups. Dozens of schools entered, and five won $5,000 each on Dec. 18.

Proxy date; not a directly measured attention peak.

Sep ’23OctNovDecJan ’24TikTokOpen webPressX
TikTokOpen webPressX

7 more events on this chart

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Timeline (10)

  1. September 2023

    TikTok users precursor · Sep 2023

    Audio of Zaya Campbell singing at age five gained traction on TikTok.[1]

  2. October 2023

    Amy Connor precursor · Oct 5 ’23

    TikTok user Amy Connor posted a rendition with her children, Distractify reported.[7]

    (l-r): People engaging in the Nationwide Trend

  3. November 2023

    Nationwide seed · Nov 28 ’23

    Nationwide opened its TikTok Jingle Challenge for high school music groups, running to Dec. 13.[3][4]

    Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic! Share your version of the Nationwide jingle using…
Origin
Seeded
Sector
Finance
Region
US
Views on #NationwideChallengeContest content (agency entry)
6.5M
TikTok · Self-reported · The Shorty Awards; submission by Ogilvy and Nationwide
Evidence
Grade B

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50M impressions

New cases, every week

How the next thing spread, the week it does.

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Sep ’23OctNovDecJan ’24TikTokOpen webPressX
TikTokOpen webPressX

7 more events on this chart

Join free to see them

  1. September 2023

    TikTok users precursor · Sep 2023

    Audio of Zaya Campbell singing at age five gained traction on TikTok.[1]

  2. October 2023

    Amy Connor precursor · Oct 5 ’23

    TikTok user Amy Connor posted a rendition with her children, Distractify reported.[7]

    (l-r): People engaging in the Nationwide Trend

  3. November 2023

    Nationwide seed · Nov 28 ’23

    Nationwide opened its TikTok Jingle Challenge for high school music groups, running to Dec. 13.[3][4]

    Calling all high school teachers, school music groups, and bands: Zaya Campbell, the voice behind the viral Nationwide Jingle, is passing the mic! Share your version of the Nationwide jingle using…

  1. owner response · Nov 28 ’23

  2. peak proxy · Dec 1 ’23

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Why it worked

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