The Year of the Nepo Baby
Book · 2022 · Niche
A magazine cover became chart parodies, celebrity rebuttals and $25 baby merchandise.
isabella 🍒
@irosarioc · Dec 19, 2022
nyc media writing about nepo babies in hollywood
Pop Crave@PopCrave
New York Magazine unveils ‘The Year of the Nepo Baby’ cover. 🔗: vulture.com/article/what-i…
New York Magazine
@NYMag · Dec 19, 2022
Nepo babies are not only abundant — they’re thriving. How could two little words cause so much conflict? Writes @kn8 in our (over)analysis of the phenomenon: "We love them, we hate them, we disrespect them, we’re obsessed with them." nym.ag/3G2ZHj4
Ben Rosen
@ben_rosen · Dec 20, 2022
my wife asked how i feel about raising a bunch of nepo babies. i said i’m not that famous. she said yeah but their dads are
daisy bard
@DaisyBard · Dec 20, 2022
if any of you dare try to suggest that brooklyn beckham is a nepo baby i will lose it. he got where he is through talent and talent alone
Spread Score
How it worksNumbers
- Alex Collinson X post, displayed views (live, rounded)
- 2.5M
- As of Oct 14, 2026 · X · Self-reported · Alex Collinson / X
- Peak date
- Week of Dec 23, 2022
- Dec 19 ’22 to Week of Dec 23, 2022
- Platforms
- 6
- Started on Open web
- Origin
- Seeded
- Media & publishing
How it spread
Trace the originNew York published a cover package on Hollywood nepotism. Readers turned its family charts into jokes, while celebrities defended their careers. The publisher later sold baby merchandise and the package won an ASME award.
Dates use the stated precision; chart positions are date anchors.
11 more events on this chart
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How the next thing spread, the week it does.