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Library/App & software/NGL app
Grade B20 sourcesHIS-00402

NGL app

App & software · 2021 · Niche

34Editable slideCertificate

NGL spread through Instagram Stories before a $5 million settlement and an under-18 ban.

lóu

@28goodriddance · Jul 3, 2022

a pessoa que falou que é apaixonada por mim no ngl no Instagram alugou um triplex na minha cabeça

10
Post · @28goodriddance on X
Official NGL App Store screenshot showing a question card shared over an Instagram Story.
NGL Labs
A new app for anonymously asking friends questions is going viral
NBC News
Popular app banned from hosting young teens in a groundbreaking settlement | CNN Business
CNN
NGL has been acquired by Mode Mobile - NGL
NGL Labs
Anonymous social apps shift their attention to Instagram
TechCrunch

Spread Score

How it works
Reach75Contagion10Breadth20Velocity0LongevityNo data yet34

Numbers

Monthly active users claimed by acquirer, December 2025
125M
As of Dec 18, 2025 · App stores · Self-reported · Business Insider
Peak date
Jun 2022
Dec 10 ’21 to Jun 2022
Platforms
5
Started on App stores
Origin
Mixed
Technology

Mechanics

  • Shareable outputPrimary
  • Platform jump
  • Press loop
  • Controversy
  • Maker origin

How it spread

Trace the origin

NGL’s paid influencer tests and TikTok marketing preceded an Instagram Stories breakout. Downloads surged in June 2022 as users shared question cards. Regulators later alleged fabricated messages; a settlement barred under-18 users and required payments.

Dates use the stated precision; chart positions are date anchors.

Google searchesSep ’21DecMay ’22JulAugMay ’23DecJul ’24DecOct ’25Apr ’26PeakInstagramApp storesPressXOpen web
InstagramApp storesPressXOpen web

13 more events on this chart

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Timeline (16)

  1. October 2021

    Instagram precursor · Oct 27 ’21

    Instagram opened Story link stickers to all users, removing the restriction on smaller accounts.[1]

    Open the first post ↗

  2. December 2021

    NGL Labs seed · Dec 10 ’21

    NGL launched on the Apple App Store, according to the FTC complaint.[2][3]

  3. May 2022

    NGL Labs commercial · May 2022

    NGL launched on Android after paid influencer tests, according to NBC News and Hunter Isaacson.[4][5]

Origin
Mixed
Sector
Technology
Region
US
Monthly active users claimed by acquirer, December 2025
125M
As of Dec 18, 2025 · App stores · Self-reported · Business Insider
Evidence
Grade B

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The Houseparty screen for connecting a Fortnite account.

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EPIK AI Yearbook

App stores · 2023

53
How I wish this was my college yearbook creative photos 😅 #photodumps #yearbookAIphotos #AI #epikapp #yearbooktrend #fyp #viral

Peaked at #1

Peach

App stores · 2016

39
Official Peach App Store screenshot showing the social app interface.

Peaked at #9

Lapse (2023 relaunch)

App stores · 2023

29
Lapse social photo-journal screens supplied with its funding announcement.

$0 revenue

New cases, every week

How the next thing spread, the week it does.

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Google searchesSep ’21DecMay ’22JulAugMay ’23DecJul ’24DecOct ’25Apr ’26PeakInstagramApp storesPressXOpen web
InstagramApp storesPressXOpen web

13 more events on this chart

Join free to see them

  1. October 2021

    Instagram precursor · Oct 27 ’21

    Instagram opened Story link stickers to all users, removing the restriction on smaller accounts.[1]

    Open the first post ↗

  2. December 2021

    NGL Labs seed · Dec 10 ’21

    NGL launched on the Apple App Store, according to the FTC complaint.[2][3]

  3. May 2022

    NGL Labs commercial · May 2022

    NGL launched on Android after paid influencer tests, according to NBC News and Hunter Isaacson.[4][5]

  1. platform jump · Jun 2022

  2. commercial · Jun 16 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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