LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Nike: LA Loves A Sequel
Grade B21 sourcesHIS-00388

Nike: LA Loves A Sequel

Campaign · 2025 · Niche

36Editable slideCertificate

Nike’s 30-second Dodgers victory ad paired movie credits with the Kendrick-Drake rivalry.

Nice Kicks

@nicekicks · Nov 2, 2025

Nike celebrates the @Dodgers back-to-back World Series with a new ad featuring Kendrick Lamar’s “Squabble Up” 🔥

12.2K103
Post · @nicekicks on X
Opening credits frame from LA Loves a Sequel on producer Todd Piskin’s official portfolio
Nike / Wieden+Kennedy / Todd Piskin
Nike x LA Loves A Sequel
Todd Piskin
Nike celebrates the @Dodgers back-to-back World Series with a new ad featuring Kendrick Lamar’s “Squabble Up” 🔥
@nicekicks on X
Nike celebrates the @Dodgers back-to-back World Series with a new ad featuring Kendrick Lamar’s “Squabble Up” 🔥
@nicekicks on X
Nike Dodgers World Series Ad Analysis | $20K Neo Robot Launch | …
Meme Team: The Pop Culture Marketing Podcast
Agency award-entry page for Nike’s LA Loves a Sequel creative
Nike / Wieden+Kennedy
Nike remakes ‘I Love L.A.’ commercial with Kendrick Lamar diss toward Toronto
ClutchPoints
Nike Trolls Drake After Dodgers Beat Blue Jays in World Series
Kicks On SI / Sports Illustrated

Spread Score

How it works
Reach43Contagion35Breadth40Velocity37Longevity1936

Numbers

Instagram seed only, agency claim; derivatives unavailable
41M
Instagram · Self-reported · The One Club for Creativity
Peak date
Week of Nov 8, 2025
Nov 2 ’25 to Week of Nov 8, 2025
Platforms
6
Started on TV
Origin
Mixed
Sports

Mechanics

  • NewsjackingPrimary
  • Pairing
  • Identity badge
  • Platform jump
  • Press loop

How it spread

Trace the origin

Nike aired a Dodgers victory ad after Game 7, switching movie credits to Kendrick Lamar. Press read it as a Drake jab. Independent reposts, fan edits and podcast analysis followed; an agency award entry claimed 41M Instagram views.

Dates use the stated precision; chart positions are date anchors.

Google searchesOct ’25NovDecJan ’26MarMayPeakTVXRedditPressOpen webAudio
TVXRedditPressOpen webAudio

14 more events on this chart

Join free to see them

Timeline (17)

  1. November 2025

    Nike / Wieden+Kennedy seed · Nov 2 ’25

    Nike aired its credits-style Dodgers victory ad in the first commercial break after Game 7.[1][2][3][4]

    Nike x LA Loves A Sequel
    Open the first post ↗

  2. @nicekicks platform jump · Nov 2 ’25

    Nice Kicks reposted Nike’s ad at 04:27 UTC with a caption naming Kendrick Lamar’s Squabble Up.[5]

    Nike celebrates the @Dodgers back-to-back World Series with a new ad featuring Kendrick Lamar’s “Squabble Up” 🔥

  3. u/Goosedukee / u/Taurus24Silver / r/Fauxmoi platform jump · Nov 2 ’25

    Reddit users shared the ad in baseball, Kendrick Lamar and pop-culture communities.[6][7][8]

Origin
Mixed
Sector
Sports
Region
US
Instagram seed only, agency claim; derivatives unavailable
41M
Instagram · Self-reported · The One Club for Creativity
Evidence
Grade B

Spread the same way

McDonald's France: Olympic Curry

Instagram · 2024

66
McDonald's France on Instagram: "Pour 4 ans minimum."

2.5B impressions

Anthropic (Claude): A Time and a Place

X · 2026

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

Heinz: Heinz Ketchup & Seemingly Ranch

Instagram · 2023

52
Heinz on Instagram: "It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon. #SeeminglyRanch #ItHasToBeHeinz"

4.7B impressions

I Buy My Own Batteries

TikTok · 2023

40
Don’t settle for anything less than premium, and that includes your batteries too. #TeamAriana

6.7B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesOct ’25NovDecJan ’26MarMayPeakTVXRedditPressOpen webAudio
TVXRedditPressOpen webAudio

14 more events on this chart

Join free to see them

  1. November 2025

    Nike / Wieden+Kennedy seed · Nov 2 ’25

    Nike aired its credits-style Dodgers victory ad in the first commercial break after Game 7.[1][2][3][4]

    Nike x LA Loves A Sequel
    Open the first post ↗

  2. @nicekicks platform jump · Nov 2 ’25

    Nice Kicks reposted Nike’s ad at 04:27 UTC with a caption naming Kendrick Lamar’s Squabble Up.[5]

    Nike celebrates the @Dodgers back-to-back World Series with a new ad featuring Kendrick Lamar’s “Squabble Up” 🔥

  3. u/Goosedukee / u/Taurus24Silver / r/Fauxmoi platform jump · Nov 2 ’25

    Reddit users shared the ad in baseball, Kendrick Lamar and pop-culture communities.[6][7][8]

  1. press · Nov 2 ’25

  2. press · Nov 2 ’25

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro