Nubank’s early invitation loop
Product · 2014 · Niche
Early customers traded invitations while Nubank’s reported waiting list reached 100,000.
Spread Score
How it worksNumbers
- Early-card waitlist
- 100K
- Company report · Jun 2, 2015 · Pending applicants · Open web · Self-reported · TechCrunch
- Seed to milestone
- 8 months
- Sep 25 ’14 to Jun 2 ’15
- Platforms
- 2
- Started on Open web
- Origin
- Seeded
- Finance
How it spread
Trace the originNubank’s purple card spread through recommendations and invitations. Forum posts show real exchanges. Codes also came from Nubank’s website; applicants still submitted identity documents and passed credit review before receiving and activating a card.
Documented milestone; not a measured attention peak.
4 more events on this chart
Join free to see themTimeline (7)
April 2014
Nubank precursor · Apr 1 ’14
Processed its first card transactions, according to the founders’ retrospective account.[1]
September 2014
Nubank seed · Sep 25 ’14
Publicly launched its app-managed credit card.[2]
January 2015
Android Brasil participants first amplifier · Jan 19 ’15
Exchanged card invitations and compared whether referrals changed their waiting-list status.[4]
Spread the same way
New cases, every week
How the next thing spread, the week it does.