Gucci Twinsburg
Campaign · 2022 · Notable
Gucci’s runway reveal reunited 68 sets of twins, then circulated as video clips.
gucci
@gucci · Sep 24, 2022
After walking two separate runways divided by a wall of portraits, 68 sets of twins and doppelgängers joined hands with their sibling or other for the #GucciTwinsburg finale. #AlessandroMichele #MFW #GucciEyewear #GucciJewelry
Spread Score
How it worksNumbers
- Culted TikTok coverage views
- 4M
- One coverage clip · Historical snapshot · TikTok · Self-reported · Culted
- Peak date
- Week of Sep 23, 2022
- Sep 23 ’22 to Week of Sep 23, 2022
- Platforms
- 8
- Started on YouTube
- Origin
- Stunt
- Fashion & accessories
How it spread
Trace the originGucci hid two matching runways behind a partition, then reunited the models for the finale. Press covered the reveal and its family story. TikTok clips and a later Reddit repost carried the footage beyond the live show.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
August 2022
GE Projects / Pollak twins precursor · Aug 2022
The Pollak twins recalled a confidential casting approach around late July or early August.[1]
September 2022
Spread the same way
New cases, every week
How the next thing spread, the week it does.