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Library/Campaign/Peloton: Such a Great App
Grade B20 sourcesHIS-00631

Peloton: Such a Great App

Campaign · 2022 · Niche

38Editable slideCertificate

A nude workout ad drew about 400,000 Twitter views by the next morning, UPI reported.

Peloton

@onepeloton · Jul 14, 2022

We love all our Members...even those who observe interesting holidays #NationalNudeDay

3.1K219
Original · Peloton / Maximum Effort
We love all our Members...even those who observe interesting holidays #NationalNudeDay
@onepeloton on X
Chris Meloni Appears Nude in New Peloton AD
TODAY (via Yahoo)
Peloton on Instagram: "We love all our Members...even those who observe interesting holidays #NationalNudeDay 30-day free trial is for New App Members Only. See Terms at http://onepeloton.com/app"
Peloton on Instagram
Christopher Meloni
Entertainment Tonight
'Law & Order' icon Chris Meloni appears naked in Peloton commercial - UPI.com
UPI
Peloton: Maximum Effort, Minimum Reward | Advertising Testing
Cubery
'Law & Order' Star Christopher Meloni Goes Fully Nude in Cheeky Peloton Ad (Video)
TheWrap
Chris Meloni's Naked Peloton Ad Celebrates Law & Order Star's, Um, Unique Way Of Working Out — Watch - TVLine
TVLine
8 Sexy Pics of Christopher Meloni If His Peloton Ad Made You Thirsty
PRIDE

Spread Score

How it works
Reach27Contagion35Breadth30Velocity65Longevity4738

Numbers

UPI-reported ad views on x; derivatives uncounted
400K
As of Jul 15, 2022 · X · UPI
Seed to peak
1 day
Jul 14 ’22 to Jul 15 ’22
Platforms
6
Started on X
Origin
Seeded
Health & fitness

Mechanics

  • NewsjackingPrimary
  • Transgression
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Peloton released a censored nude-workout ad with Christopher Meloni on National Nude Day. Celebrity posts, fan reactions, Reddit threads and entertainment coverage followed. UPI reported Twitter and YouTube views; no campaign-attributable sales result was found.

Google searchesMay ’22JunJulAugSepOctNovPeakPressXInstagramRedditTVOpen web
PressXInstagramRedditTVOpen web

11 more events on this chart

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Timeline (14)

  1. May 2022

    Christopher Meloni precursor · May 2022

    Meloni told reporters at NBCUniversal’s upfronts that he worked out naked in his home gym.[1]

    Chris Meloni Appears Nude in New Peloton AD
    Open the first post ↗

  2. July 2022

    @onepeloton seed · Jul 14 ’22

    Peloton posted the Meloni workout ad for National Nude Day at 17:10:31 UTC.[2][16]

    We love all our Members...even those who observe interesting holidays #NationalNudeDay

  3. Peloton owner response · Jul 14 ’22

    Peloton placed the same commercial on its Instagram page.[3][17]

    Peloton on Instagram: "We love all our Members...even those who observe interesting holidays #NationalNudeDay 30-day free trial is for New App Members Only. See Terms at http://onepeloton.com/app"
Origin
Seeded
Sector
Health & fitness
Region
US
UPI-reported ad views on x; derivatives uncounted
400K
As of Jul 15, 2022 · X · UPI
Evidence
Grade B

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A Cardi B lip gloss ad that ended with a mock news report about men misusing Duck Plump.

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Dr. Squatch Nick Cannon Ball Insurance

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42
Dr. Squatch on Instagram: "It’s official! I have the most valuable balls in the world! @drsquatch has insured them for $10M through their Ball-to-Ball Coverage. Visit http://drsquatch.com/balls to…

12B impressions

New cases, every week

How the next thing spread, the week it does.

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Free account, every case's full spread.

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Google searchesMay ’22JunJulAugSepOctNovPeakPressXInstagramRedditTVOpen web
PressXInstagramRedditTVOpen web

11 more events on this chart

Join free to see them

  1. May 2022

    Christopher Meloni precursor · May 2022

    Meloni told reporters at NBCUniversal’s upfronts that he worked out naked in his home gym.[1]

    Chris Meloni Appears Nude in New Peloton AD
    Open the first post ↗

  2. July 2022

    @onepeloton seed · Jul 14 ’22

    Peloton posted the Meloni workout ad for National Nude Day at 17:10:31 UTC.[2][16]

    We love all our Members...even those who observe interesting holidays #NationalNudeDay

  3. Peloton owner response · Jul 14 ’22

    Peloton placed the same commercial on its Instagram page.[3][17]

    Peloton on Instagram: "We love all our Members...even those who observe interesting holidays #NationalNudeDay 30-day free trial is for New App Members Only. See Terms at http://onepeloton.com/app"

  1. owner response · Jul 14 ’22

  2. owner response · Jul 14 ’22

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