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Library/Moment/Deez Nuts presidential campaign
Grade B25 sourcesHIS-00116

Deez Nuts presidential campaign

Moment · 2015 · Notable

58Editable slideCertificate

An Iowa teenager’s joke presidential candidacy polled at 9% in North Carolina.

RAYGUN’s Deez Nuts 2016 campaign-style artwork.
RAYGUN
RAYGUN’s Deez Nuts campaign poster.
RAYGUN
Deez Nuts is running for president
CBS News
How a 15-Year-Old Iowa Farm Boy Is Pranking the Presidential Race
ABC News

Spread Score

How it works
Reach48ContagionNo data yetBreadth90Velocity45Longevity4558

Numbers

Peak date
Week of Aug 20, 2015
Jul 26 ’15 to Week of Aug 20, 2015
Platforms
7
Started on Open web
Origin
Stunt
Politics & civic

Mechanics

  • Press loopPrimary
  • Maker origin
  • Platform jump
  • Newsjacking
  • Underdog
  • Controversy

How it spread

Trace the origin

Olson filed as Deez Nuts. State polls triggered national coverage and celebrity tweets, followed by merchandise. The FEC received 249 copycat and prank filings after the breakout; it later adopted verification procedures for apparently false filings.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’15JulSepDecApr ’16AugJun ’17Apr ’18DecOct ’19PeakOpen webPressXYouTubeRetailTVReddit
Open webPressXYouTubeRetailTVReddit

16 more events on this chart

Join free to see them

Timeline (19)

  1. July 2015

    Brady Olson seed · Jul 26 ’15

    Olson filed an independent presidential candidacy as Deez Nuts with the FEC.[1]

    Open the first post ↗
  2. CBS News press · Jul 28 ’15

    CBS News reported the Deez Nuts candidacy alongside other presidential filings.[2]

    Deez Nuts is running for president
  3. August 2015

    Public Policy Polling press · Aug 4 ’15

    PPP reported 8% support for Deez Nuts in a Minnesota race against Clinton and Trump.[3]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 21 sources · Score 50
Origin
Stunt
Sector
Politics & civic
Region
US
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesMay ’15JulSepDecApr ’16AugJun ’17Apr ’18DecOct ’19PeakOpen webPressXYouTubeRetailTVReddit
Open webPressXYouTubeRetailTVReddit

16 more events on this chart

Join free to see them
  1. July 2015

    Brady Olson seed · Jul 26 ’15

    Olson filed an independent presidential candidacy as Deez Nuts with the FEC.[1]

    Open the first post ↗
  2. CBS News press · Jul 28 ’15

    CBS News reported the Deez Nuts candidacy alongside other presidential filings.[2]

    Deez Nuts is running for president
  3. August 2015

    Public Policy Polling press · Aug 4 ’15

    PPP reported 8% support for Deez Nuts in a Minnesota race against Clinton and Trump.[3]

  1. press · Aug 11 ’15

  2. press · Aug 19 ’15

Join free to see the other 16 events and the full chart. Free, on every case.

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Why it worked

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